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JCB International and The Bicester Collection Extend Payment Partnership Across Europe

Global payments brand JCB has extended its partnership with Value Retail, the operator of The Bicester Collection, across eight luxury shopping destinations in Europe.

Building on the success of their initial collaboration, this extension aims to capitalise on the growing international travel trends and provide new growth opportunities.

Since its inception in April 2019, the partnership has significantly expanded JCB Card acceptance across The Bicester Collection, resulting in a 51 per cent year-on-year growth in spending by JCB Cardmembers.

“Our partnership with The Bicester Collection has been a great success over the past three years and we are thrilled to extend it for another two years,” said Ray Shinzawa, managing director of JCB International (Europe) Ltd. “This expansion allows us to continue to offer our valuable cardmembers exclusive benefits and increased spending opportunities at luxury shopping destinations across Europe.”

Graham Stanford, director of partnerships, B2B, The Bicester Collection, also commented: “We are committed to providing magical experiences for our guests, numbering 46 million in 2023 and whom we welcome from all corners of the world. As international travel grows, we look forward to serving more JCB Cardmembers and to creating ever-more memorable experiences for them on their travels in Europe.”

The partnership

JCB is a major global payments brand and a leading credit card issuer and acquirer in Japan. In addition to increased acceptance opportunities for cardmembers, the collaboration will offer more special promotions and savings for JCB Cardmembers.

Luxury Village brand partners can expect to benefit from a surge in spending by JCB Cardmembers from the Asia-Pacific region, particularly from top-spending countries and territories like Japan, Taiwan, Indonesia, the Philippines, and South Korea. Additionally, emerging markets such as India, Vietnam, Laos, and Bahrain, which are experiencing notable increases in spending, offer promising opportunities for brands to tap into new revenue streams.


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