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Blast Off! Keep an Eye on Estonia’s Rocketing Fintechs!

Estonia, with its innovative approach and digital-first mindset, has become a hotbed for fintech startups that are revolutionising the whole industry. From digital banking to blockchain solutions, Estonia’s fintech ecosystem is soaring to new heights, captivating the attention of investors and industry experts worldwide.

Estonia’s tech-savvy DNA

Estonia’s success in the fintech space can be attributed to its tech-savvy DNA. The country has a long-standing reputation for being at the forefront of technological innovation. With a digitally advanced infrastructure, including nationwide internet access and electronic ID systems, Estonia provides a fertile ground for fintech startups to thrive. The government’s commitment to digital transformation and its supportive regulatory environment further fuel the growth of the sector.

Unicorn builders

Estonia proudly boasts a significant number of fintech unicorns and industry leaders. Wise, a global money transfer platform, is a classic success story here.

In the early 2010s, Kristo Käärmann was working in London while receiving his salary in euros. On the other hand, Taavet Hinrikus, the first employee of Skype, was living in London but had a mortgage to pay in euros back in Estonia.

Sharing their worries about high service fees for cross-border money transfers led friends to develop a unique peer-to-peer approach to currency exchange. Founded in 2011, Wise (formerly TransferWise) revolutionised the way people transfer money internationally. With a valuation exceeding $1billion  in 2015, Wise has become a household name in the fintech world.

Guardtime, a pioneering blockchain company, has also made waves globally. It provides secure solutions for industries such as healthcare, insurance, and supply chain management. Guardtime’s innovative use of blockchain technology has gained recognition and trust from prominent organisations around the world.

Expanding Estonian excellence

Estonian fintechs are not only making their mark domestically but are also expanding their reach internationally. Glia, an Estonia-based and New York City headquartered company, is modernising customer service in the finance sector. Its digital-first mentality and customer-centric approach have garnered attention from financial institutions worldwide, further enhancing Estonia’s reputation as an innovation hub.

Monese, another Estonian fintech success story, is extending digital banking possibilities. It enables individuals to access financial services without credit checks, facilitating online shopping, salary payments, and seamless financial transactions. Monese’s user-friendly approach has earned it a loyal customer base globally.

Revolutionising industries

Estonian fintechs are making waves by revolutionising traditional industries. Zego, a company focusing on insurance technology, is leading a digital revolution in the insurance sector. By leveraging technology, Zego offers flexible insurance policies tailored to the needs of gig economy workers and on-demand platforms.

Tuum, the next-generation core banking platform, built with an API-first approach, allows banks, financial services companies, and any other business to seamlessly integrate modular banking technology into existing infrastructure.

Fairown has disrupted the tech industry by enabling giants like Apple to sell products as services. This innovative business model allows customers to access cutting-edge technology without the burden of ownership, shifting the paradigm of consumption.

Salv, an Estonian fintech startup, fights against financial crimes using advanced analytics and machine learning algorithms. By providing solutions that detect and prevent fraudulent activities, Salv contributes to a safer financial ecosystem.

Depowise, with its AI-powered solutions, has automated compliance oversight, cash flow monitoring, and digitalised asset safekeeping for depositaries, management companies, and fund administrators. Their technology, used in servicing assets worth 750+ billion euros, streamlines processes, improves efficiency, and reduces operational risks.

Estonia’s rocketing fintech ecosystem is a testament to the country’s tech-savvy culture, supportive regulatory environment, and commitment to digital innovation. With notable unicorns like Wise and industry leaders like Guardtime, Estonia has firmly established itself as a global centre of excellence for fintech.

Curious to learn more about investment opportunities in Estonian fintechs? Just send Invest Estonia a request for e-Consulting and get started!

Invest Estonia

Invest EstoniaInvest Estonia is an organisation that plays a vital role in promoting Estonia as an attractive investment destination. Its primary objective is to facilitate and support foreign direct investment (FDI) in the country.

Invest Estonia offers a wide range of services to potential investors, guiding them through the investment process and providing valuable insights into Estonia’s business landscape. The organisation offers personalised investment consultations, providing information on market opportunities, sector-specific expertise, and advice on available incentives and support measures.

Invest Estonia fosters collaborations between foreign investors and local companies, helping to establish mutually beneficial partnerships and facilitating access to Estonia’s innovation and technology-driven ecosystem. It also supports investors in navigating the legal and administrative procedures, connecting them with relevant authorities and stakeholders.

Invest Estonia’s efforts have been instrumental in attracting numerous international companies to set up operations in Estonia, contributing to the country’s economic growth and job creation. Through its proactive approach and comprehensive support services, Invest Estonia continues to strengthen Estonia’s position as an investment-friendly destination and a hub for innovation and entrepreneurship.


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