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Shoppers Can Use hoolah’s BNPL Solution on Social Channels Including Facebook and WhatsApp

hoolah, Asia’s omnichannel Buy Now Pay Later (BNPL) ecosystem has announced a regional partnership with, the world’s first end-to-end conversational commerce and shopper engagement platform, to offer merchants across Singapore, Malaysia, and Hong Kong the opportunity to let their customers pay later in a way that is convenient, flexible and transparent through conversational commerce.

This marks a first-of-its-kind partnership in Asia where a BNPL solution is made accessible on social and chat networks. Through this partnership, merchants have an easy way to offer hoolah’s Buy Now Pay Later solution to their customers no matter where they prefer to shop – including Facebook, Instagram, LINE, Pinterest, Telegram, Twitter, WeChat, WhatsApp, SMS, YouTube, and more. hoolah and have worked closely together to make sure that merchants have a smooth experience when integrating Buy Now Pay Later into their social media and chat channels.

Boosting the shopping experience through social media, enables retailers to connect with their customers, who can browse and shop on any social or chat network of their choice. At the same time, consumers can receive personalised advice, ask questions, request a demo, and ultimately pay for their purchases – all within the chatbox in a seamless and convenient manner.

On the other hand, hoolah solves retailers’ biggest challenges of driving conversion, basket increase, customer traffic, and loyalty with a sustainable omnichannel BNPL. Furthermore, the onboarding process is completely fuss-free for them as it is entirely digital, allowing them to deploy hoolah – not only on their physical and online stores, but now across social and chat networks – contact-free and with ease.

This partnership comes at an opportune time when businesses in Asia are pivoting to eCommerce and social commerce to keep up with consumer preferences, as they increasingly value on-demand convenience and personalised experiences. In addition, the upward trends of online shopping and conversational commerce are set for further growth, with 94% of chat-first shoppers in Southeast Asia expected to maintain or increase their spending.

As homegrown brands that have gone regional, hoolah and share a commitment to boost the customer experience to make it as seamless and convenient as possible, while fuelling retailers’ growth in Asia.

Stuart Thornton, CEO and Co-Founder of hoolah says, “We are absolutely thrilled about our strategic partnership with Jumper, an innovative leader that keeps customer experience at the forefront, akin to hoolah. It’s a collaboration that is close to my heart because it exemplifies the power of social media in the consumer journey, but more so because I have worked closely with Yash and the team since Jumpers’ inception. It’s a true inspiration seeing his business being built from the ground up to where it is today. We’re happy to be able to further boost the shopping experience by being at the intersection – wherever the merchant is selling and the consumer is buying. Together with, it’s an incredible opportunity to help empower the retail industry in Asia and boost growth by offering Buy Now Pay Later to conversational commerce merchants and their customers by extension, no matter how big or small the business.”

Yash Kotak, Founder and CEO of commented, “We at Jumper believe there’s no thinking twice to sky rocket sales for our merchants and hoolah’s alike – the intermingling of two worlds, the ease of buying, complemented with worry-free purchasing in three interest-free monthly repayments. I’ve personally seen hoolah grow from ground and it’s a pleasure to be working closely with the hoolahgans to empower brands together.”


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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