BharatPe, a prominent merchant-focussed fintech based in India, announces the rollout of its campaign to further strengthen the Indian government’s vaccination drive against Covid-19.
Under its corporate social responsibility initiative, the fintech has launched ‘BharatPe Cares’, a first-of-its-kind programme aimed at generating increased awareness around the importance of vaccine adoption amongst the company’s 6 million-strong merchant partners; urging them to get vaccinated without delay.
This move comes in tandem with similar initiatives launched by those within the provision of India’s financial services to combat the country’s devastating Covid-19 blow; Mastercard has just pledged $10 million in aid to support the situation.
As India’s largest current vaccination Cashback programme, BharatPe merchants will be gifted with Rs300 instant cashback direct to their selected bank account, simply by scanning their vaccination certificate through the BharatPe employee app.
To accompany the uptake of this latest initiative, the company has also announced the launch of a Covid-19 Vaccine Tracker, via its app, to facilitate the publishing of relevant and key information regarding the Covid-19 vaccination. By using this Vaccine Tracker, the merchants can view details about their local Covid-19 vaccination centre. And when an appointment slot becomes available at their selected centre, BharatPe employees can expect to receive a notification through the platform.
Sharing details about the campaign, Ashneer Grover, Co-Founder and CEO, BharatPe comments “The shopkeepers in India have played a significant part during Covid by ensuring availability of essentials. It’s time now for them to start working towards unlocking. BharatPe is incentivising all shopkeepers to get vaccinated at the earliest so that they stay safe as business picks up and footfalls at shops increase. It’s time to get back to business.”
The fintech is committed to making financial inclusion a reality for small merchants and kirana store owners in the country. The overarching vision of the company is to transform itself into a digital bank and empower those within the country’s 50 million-strong SME community by launching a range of financial products, specifically designed to address their needs and empower their businesses.