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Emirates and Tap Payments Enhance Travel Experiences and Growth Opportunities for SMEs

Emirates, one of the largest airlines in the world, and Tap Payments, the online payment gateway, are joining forces in an effort to introduce enhanced convenience, savings, and growth opportunities for small and medium-sized enterprises (SMEs) in the MENA region.

Emirates and Tap Payments signed a memorandum of understanding (MoU) during the Arabian Travel Market, an international travel trade show, in Dubai,

The partnership will look to combine Tap Payments’ payment products with Emirates’ renowned Business Rewards programme; enabling SMEs to convert their Tap Rewards into Emirates Business Rewards, enhancing their travel experiences and supporting business operations across diverse destinations.

Dina Al Herais, vice president of commercial products, business and leisure at Emirates, was joined by Anwar Marafi, head of value-added services at Tap Payments, as both signed the agreement.

Marafi shared his enthusiasm about the collaboration and explained the impact he hopes it will have on SMEs in the region: “We are excited and privileged to partner with Emirates, the world’s most iconic airline, to offer our SME customers a seamless way to convert their Tap Rewards into Emirates Business Rewards.

“This collaboration empowers our valued customers to grow their businesses through travel opportunities and showcases our commitment to driving innovative products and supporting businesses across the MENA region.”

Tap Payments Emirates
Dina Al Herais; Anwar Marafi; Nabia Sultan, EVP, passenger sales and country management at Emirates, and Ahmed Alwazzan, MD of the UAE at Tap Payments were present at the signing.

The initiative offers a simple and quick conversion process, to help small businesses benefit from travel opportunities, and unlock new growth opportunities for them.

Both firms aim to reach, engage, and attract Tap’s extensive SME customer base across the region, and enrol these SMEs in the Emirates Business Rewards programme by 2025.

From easy online booking management to complimentary enrollment in the Emirates Business Rewards program, SMEs will gain the opportunity to accumulate points on all business travel, potentially providing substantial flexibility and cost savings.


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