Paytech Bilderlings has launched the Warm June project to support healthcare clowns. The paytech is looking to help children in hospitals and create a caring community among financial services users. For each customer who signs up for a Bilderlings account from June 1 to 30, the company will donate €5 to the Hearts & Minds (UK) and Dr. Klauns (Latvia) charities.
Both organisations work with Healthcare Clowning. This is a special kind of emotional support for children in hospitals. Through play, humour, and improvisation, the Clowndoctors help young patients to cope with stress and get better faster.
“As a financial institution, we know the value of making the right investments. We want to remind people that emotional health, the smiles of our children, and a humane environment are investments too. They are no less valuable than financial ones. That is why we encourage people to join our campaign to support Healthcare Clowning,” said Bilderlings executive director Dmitry Kuvshinov.
To make signing up easier and more enjoyable, account opening and maintenance will be completely free throughout June 2023 for certain rates.
Fostering a caring community
According to Bilderlings, one of the main campaign goals is not only to support Healthcare Clowning directly but also to foster a community of people with big hearts.
“We believe that meaningful human connection is vital for health and wellbeing. Our Clowndoctors connect with those with challenging health conditions or additional support needs to bring colour, light and laughter creating moments of pure joy. We are very grateful for the support offered by Bilderlings and we hope that those signing up for this wonderful campaign will know that their contributions will spread even more joy and laughter to those who really need it most,” said Sean Donnelly, chief executive, Hearts & Minds.
“When Clowndoctors are coming to the hospitals, they bring joy to children. They help to relieve stress in parents, and support medical staff during procedures — and thus making hospital atmosphere warmer and more humane,” said Marianna Milovska, chief executive, Dr. Klauns.
“But for Healthcare Clowning program to really work, visits should be regular, so children, parents, and medical staff could trust and rely on the Clowndoctors’ presence. As a charity, we depend on private and corporate donations. Of course, we are thankful for any support given. But we are especially grateful for a more systemic and regular approach, which helps us to build long-term plans. This is why we highly appreciate this Bilderlings initiative to build one more caring and helping community with their clients.”
