Dimitra, the blockchain-based operating system for agtech, has partnered with One Million Avocados (OMA), a sustainability-focused technology organisation based in Kenya. OMA is helping avocado farmers increase production and quality by utilising emerging technologies.
As part of the new partnership, OMA will utilise Dimitra’s tech stack to enhance its blockchain offering to avocado farmers across East Africa. Through Dimitra’s tailored Connected Farmer platform, farmers will now have greater access to solutions to further promote sustainable farming practices. Primarily, in pest and disease prevention and data reporting.
To launch the new offering, Dimitra has added Swahili to the growing list of 18 languages the platform is available in. This, in turn, ensures ease of access across the region.
OMA currently operates in Kenya and its surrounding countries, driving innovation and immutable traceability in avocado farming through blockchain technology. Alongside its AI farm management platform, which delivers real-time insights, Dimitra’s tech stack expands and complements OMA’s offering to farmers across East Africa. It aims to help farmers overcome traceability issues to ensure maximum value of produce. This is in addition to helping them align with international regulatory frameworks.
Now active in 18 countries, Dimitra empowers farmers to improve their farming processes. Built on blockchain technology, Dimitra is driving innovation globally by removing data silos. It also uses:
- AI
- Machine learning
- Satellite and drones
- IoT
- Genomics
- Mobile tech
Capitalising on an emerging industry
Announcing the partnership, Jon Trask, CEO of Dimitra, said: “We are proud to be working alongside OMA to empower farmers across East Africa. We look forward to providing them with the tools and support they need to succeed in the avocado industry. An industry worth more than $140million annually.
“The global avocado market is expected to grow 10 per cent annually for the next three years. Dimitra’s revolutionary tech stack, through employing advanced machine learning and data science methods, means farmers now have access to the insights needed to improve their processes. Through this partnership, we are ensuring farmers can create more sustainable farming methods to increase yield. While also reducing costs and mitigating risks.”
Akayru Kevin Dylan Nyakaru, CEO and founder of One Million Avocados, added: “Working with Dimitra and utilising its leading tech stack ensures we are bringing the best technologies to the farmers and stakeholders who need it most.
“Through these emerging technologies, in this emerging industry, we aim to help farmers reduce their orchard management costs. All the while, we want to promote enhanced traceability and transparency in the avocados’ journey from farmer to consumer.
“With the global increase in realisations of avocados’ health, nutritional and environmental goodness, our partnership with Dimitra ensures that farmers can double their farm productivity. They can do so by increasing crop performance, resulting in far-reaching and impactful benefits across the board.”
