AI Editor's Choice Europe Fintech

Visma | Onguard: Expanding Digital Transformation Initiatives Are Sparking a Fintech Revolution

The effects of the COVID-19 pandemic have been unprecedented. No one could have predicted the extent the world would be turned upside down and who the beneficiaries of it would be. As it turns out, many financial institutions have come out of the turmoil relatively unscathed as many organisations have taken this as an opportunity to digitise and embrace new technologies.

Fresh analysis from four years of data from Visma | Onguard’s Fintech Barometer has highlighted that the number of organisations planning to undertake a digital transformation strategy within the next six to 11 months has more than doubled from 17% in 2019 to 35% in 2021 – a trend that shows no indication of slowing down.

Drawing on the data, Raymon van Viegen, CFO at Visma | Onguard spoke to The Fintech Times to discuss the top technology trends being recognised by finance professionals, and the impact that changing requirements of the industry have had on their technology investments. Van Viegen also commented on upcoming trends that we can expect to see hitting the financial sector in the future, and offers his thoughts on the role of data-driven decision making moving forwards:

Raymon van Viegen, CFO at Visma | Onguard
Raymon van Viegen, CFO at Visma | Onguard

Despite the turbulence that many businesses have faced due to the covid-19 pandemic and its wide-reaching impact since early 2020, it appears that digital transformation strategies have remained resilient among numerous organisations during this period. Businesses are continuing to make positive strides in their digital journeys, driven by the emergence of new technologies.

New analysis from Visma | Onguard’s Fintech Barometer, now in its fourth year, discovered that the number of organisations planning to undertake a digital transformation strategy within the next six to 11 months has more than doubled from 17% in 2019 to 35% in 2021, a significant increase and a trend that shows no signs of slowing. The future is digital, and the relentless pace towards that reality is epitomised by a revolution in fintech adoption.

From niche to the mainstream

The digital expansion among financial organisations can only be made possible by the right supporting technologies, and further findings from Visma | Onguard are indicative of their increased uptake. In the context of artificial intelligence (AI), almost half of organisations (47%) recognised this as one of the top three technology trends to impact the sector, a steep rise from just under a third (31%) in 2018.

As the technology has been refined over time, more organisations are utilising AI-powered solutions to minimise operating expenses, unlock revenue growth opportunities, and importantly automate manually intensive processes. This is allowing more professionals to free up time and devote more resources to value-adding tasks in their working day.

Alongside this growth in supporting technologies is the increased requirement to effectively analyse data. This need rose from just over a third (37%) in 2020 to almost half (44%) in 2021. This is also driven by the fact that data is now playing a much more prominent role in organisational strategy, with an increase of 10% of businesses recognising that data supports their processes (up from 28% in 2020 to 38% in 2021).

This increase is of little surprise considering that when utilised correctly, data can help to drive effective insight, steer the organisation forward or confirm an idea or strategy. With supporting technologies such as analytics and AI in place, businesses can wade through a sea of data that could previously only provide a broad set of information and break down the key information that’s ultimately linked to business goals.

Looking to the future

A look at the stats from the barometer tells a significant digital story that extends beyond current trends, and an aspect that looks set to shape the next step of the fintech revolution is blockchain. This is where data is distributed across multiple points of authority in a database, and information can be updated across multiple computers in a network. Almost two-thirds (65%) of organisations have either already adopted the technology or worked out the first ideas for future adoption, up from half (51%) in 2018.

This is a significant finding when considering how blockchain can be applied to the industry. It means that organisations will no longer need to keep separate sets of accounts, and could lead to the end of purchase orders or invoices due to the technology’s existence as a decentralised ledger that can be viewed by anyone. When applied to credit management, organisations can set up credit that is repaid by self-executing smart contracts with customers, establishing easier and more transparent trade, and providing a foundation for all types of transactions.

In addition to the emergence of supporting technologies, shifting mindsets are also helping to drive significant change within the finance industry. Fewer finance professionals stated in 2021 that they were resistant to change (15%) when compared to 2019 levels (23%). For technology to be adopted, professionals need to play their part in being open to using new solutions, and this looks set to continue over the coming years.

Unprecedented industry shifts

While some industries have been stifled by the pressures associated with the pandemic, numerous other sectors, such as the finance industry, have seen their digital transformation strategies positively accelerated by the working conditions enforced on them. Undoubtedly, there’s a growing trend towards digitisation, data-driven insights and fintech adoption, with increasing enthusiasm among more businesses to take a step into areas that was previously unknown to them. Now, businesses are undertaking digital transformation initiatives within shorter timeframes than in previous years, suggesting that it’s rapidly risen up the business agenda. It’s highly likely that this trend will only grow into 2022, and the industry will want to be keeping a keen eye on how this develops over the next four years and beyond.


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