Seoul South Korea
Asia Australasia Blockchain Partnerships

Theta Network Partners With Samsung to Launch Offline NFT Utility Campaign

Theta Network has partnered with Samsung and various South Korean retailers to launch its offline non-fungible token (NFT) utility campaign.

In February of this year, Theta Labs partnered with Samsung Electronics to issue and provide commemorative NFTsĀ to pre-order buyers of the new Galaxy flagship models, the S22 series and tablet S8.

With around 100,000 holders of these commemorative NFTs, Theta wanted to ensure that token holders could feel the benefits of their token in both an online and offline capacity.

To carry its latest campaign, Theta has signed a memorandum of understanding (MOU) with various retailers in South Korea, including Shilla Duty Free, E-cruise, Show Golf, Galaxy Store and NFC solution company Alllink. This MOU was made to provide NFT holders more utilities in each partner’s retail stores.

Starting this month, NFT holders who have received or purchased New Galaxy NFT can participate in the promotion. Holders who install the NFT authentication app can tag their phones to verify their NFTs in various offline retail stores.

Participants can enjoy various benefits such as gift vouchers for Galaxy Z Fold4 and Z Flip4 purchases, the Shilla Duty Free Shop, E-cruise cruise rides, Show Golf outdoor driving range, and Galaxy Store gift card giveaways.

The business agreement ceremony held at Seoul’s Eland cruise dock was attended by Samsung Electronics marketing head Lee Shin-woo, Theta Labs CEO Mitch Liu andĀ Alllink CEO Kim Kyung-dong; among others.

Theta Labs CEO Mitch Liu
Mitch Liu

ā€œWith this agreement we’re launching the world’s largest ever offline NFT utility campaign, where more than 100,000 NFT holders can use their Theta NFT online and offline through ThetaPass technology,” Liu comments.

“This is only the beginning, and we will continue expanding retail and ecommerce store coverage and utility to broaden benefits to Samsung NFT holders.ā€

Author

  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

Related posts

Non-Fungible Token Market Grew by 299% in 2020

Polly Jean Harrison

BankiFi and Axiom Bank Partner to Improve US SMB Services

Polly Jean Harrison

SEC Senior Counsel Philip Moustakis Joins Seward & Kissel

Mark Walker