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Paytech payabl. Joins the Visa Direct Preferred Partner Program

Payment technology provider for merchants payabl. has joined the ‘Visa Direct Preferred Partner’ program. The Visa program provides partners with tools and resources to help launch, sell and grow real-time payment solutions. 

payabl. explained that becoming part of the partner program came at an important time for the company. It has experienced a significant rise in demand over the past year, seeing year on year growth of 182 per cent.

As a result, payabl.’s number of employees has doubled, following the opening of offices across Europe. It also suggested that increasing numbers of companies recognising the importance of online payment solutions for converting sales was the reason for its growth.

The Visa Direct Preferred Partner program aims to offer payabl. insights into leading real-time payment use cases, including funds disbursement, cross-border payments, account transfers, peer-to-peer and more. By gaining access to this support, payabl. plans to further expand its payments solutions offering, ensuring the company remains at the forefront of the next generation of money movement solutions.

payabl. was established in 2011 to offer businesses the ability to focus on their online sales. With worldwide eCommerce sales rapidly rising in recent years, payabl. also explained that this is the most important time to get involved.

Michael Ioannides, country manager for Cyprus at Visa, said: “We are proud to see payabl joining the Visa Direct Preferred Partner Program. A sales enablement program to provide Visa Direct partners with the tools and resources to help launch, sell, and grow their real-time payment solutions.”

Powering payments ‘so merchants can focus on the business;

Ugne Buračienė, group CEO of payabl. commented on the news. Buračienė explained: “Our mission is to power payments, so merchants can focus on the business. To do that, we must keep ahead of industry trends and ensure our innovations align with the payment preferences of our customers.

“As a Visa Direct Preferred Partner, we can leverage wider industry insights to ensure that we’re providing the best-in-class payments experience to our thriving ecosystem of merchants. As we grow, we remain dedicated to maintaining our innovative edge and second-to-none customer relationships and will collaborate with strategic partners to ensure we’re offering the very best to our customers.”

Theodoros Hadjistyllis, head of acquiring and Cyprus country manager at payabl. also commented: “Enabling real-time push payment solutions further enhances the payment experience for our customers while contributing to our expansion. Accessing Visa’s support and expertise will accelerate our next-generation money movement services, allowing our merchants and their customers to reap the rewards of real-time funds delivery backed by Visa’s leading payment security.”


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