According to recently released data by Safe Betting Sites, the video game industry is one of the world’s fastest-rising industries, with the revenue produced from mobile gaming in Asia expected to reach $99.67 billion by 2025.
The data showed that in 2020 alone, revenue from mobile gaming in Asia increased by 26% from the previous year, generating $58.65 billion. Hence why the number of users in Asia, which grew by 20% in 2020 to 948.5 million, is projected to pass 1 billion in 2021, which will add another $10 billion to 2020’s revenue figures. This will amount to a total of $68.16 billion. From 2020 to 2025, mobile gaming in Asia is expected to have a Compound Annual Growth Rate (CAGR) of 11.19%, growing to $99.67 billion by 2025.
The mobile game industry has always been historically strong in Asia, as it’s home to the world’s largest video game market – China. Mobile gaming in Asia grew significantly due to the Coronavirus pandemic that kept citizens indoors, resulting in a spike in video game engagement.
When considering the user rate, the mobile gaming penetration rate rose from 18.1% in 2019 to 21.6% in 2020, and by 2025, the penetration rate is projected to reach 27.9%. From 2020 to 2025, the number of mobile gaming users in Asia is expected to grow at a CAGR of 6.02%; reaching 1.27 billion by 2025.
The revenue produced by each individual mobile game user in Asia amounted to $61.84 in 2020, up from $58.9 in 2019. Between 2020 and 2025, this revenue per user is expected to grow at a CAGR of 4.87%; reaching $78.44 in 2025.
“One of the main growth drivers of Mobile Gaming is the free-to-play model which many iconic titles have adapted such as the Call of Duty franchise’s successful launch of Call of Duty Mobile,” comments Rex Pascual, eSports Editor at Safe Betting Sites. “Expect mobile gaming to grow even more in the coming years as the data suggests, as the industry is only in its infancy and is just entering potential growth areas such as subscription-based services.”