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mCloud Joins Google Cloud To Develop Carbon Emission-Curbing Sustainability Apps

Does global warming need to be seen to be believed? Perhaps not, but mCloud certainly believes that visual aids will come of great assistance in pinpointing and tracking the sources of harmful emissions.

For this reason, the provider of artificial intelligence (AI)-powered asset management and environmental, social and governance (ESG) solutions is launching a trio of sustainability apps aimed at curbing carbon emissions worldwide.

The company seeks to deliver ‘results-as-a-service,’ targeting oil and gas facilities, commercial buildings and wind farms.

It applies industrial AI, visual analytics and 3D digital twin capabilities to measure, locate and correct harmful emissions, eliminate energy waste, minimise carbon and methane footprints and maximise the contributions of renewable wind energy around the world.

To achieve this to full effect, the company has recently formed a strategic partnership with Google Cloud.

The partnership will see the company directly integrate and leverage core Google Cloud services such as Google Earth Engine, Vision AI, Natural Language AI, Translation AI and TensorFlow, into its AssetCare platform.

The partnership’s aim is to curate capabilities that will drive the sustainability of asset- and energy-intensive operations within a range of industry settings.

For example, its efforts could be applied to field teams at oil and gas facilities, allowing them to access information to enable the detection and localisation of methane leaks, while virtual collaboration capabilities connect the frontline with the back office in real time.

The company’s Google-backed AssetCare platform will also be applicable to commercial and industrial facilities, helping to actively eliminate energy waste while minimising energy use intensity, while it can also be used to optimise energy production of wind farms, eliminating maintenance overhead from manual work, and automating the inspection of wind turbine blades.

A partnership between mCloud and Google Cloud is timely as the United States, the European Union, and Saudi Arabia make major commitments to methane abatement and the implementation of more stringent emission regulations.

As a result, energy-intensive organisations are seeking new technologies to automate their emissions management and sustainability programmes; the areas that mCloud and Google Cloud are now targeting with these applications.

As part of the arrangement, the company has become the latest member of the Google Partner Advantage programme, and together the two entities plan to jointly co-market and deliver these applications to customers worldwide, offering services to specific customers in the United States, Canada, UK and Europe, Saudi Arabia, Malaysia and Japan; alongside major global customers already working with both companies.

Russ McMeekin, president and CEO of mCloud
Russ McMeekin, president and CEO, mCloud

Speaking on the company’s partnership with Google Cloud, Russ McMeekin, president and CEO of mCloud, hopes that it will “create many new and exciting opportunities for curbing climate emissions.”

“The direct collaboration between one of the industry’s most innovative clouds and its AI capabilities…and mCloud’s AssetCare creates substantial new operating efficiencies,” he continues.

“Being part of Google Cloud’s global network for our go-to-market enables mCloud to take applications in partnership with Google Cloud and reach key accounts in every major region of mCloud’s business.

“As an added benefit, we will be well-positioned to align our sales, marketing, R&D, and regional expansion with specific account and growth objectives.

“We began these activities in several key markets this summer and we will continue to make progress together in the days ahead.”

Adding to these comments, Amit Zavery, VP/GM and head of platform at Google Cloud, said: “By leveraging Google Cloud and capabilities made possible with Google Earth Engine and AI/ML services, customers will be able to increase their sustainability efforts by optimising and mitigating their carbon and methane emissions with technology and at cloud scale.”

Go-to-market activities between mCloud and Google Cloud are already underway, with plans to have AssetCare available on the Google Cloud Marketplace later in 2022.


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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