Lanistar Google Pay
Fintech

Lanistar Bolsters Brazilian Market Position With Google Pay Operability

Lanistar deepens its footing in the Brazilian payment market with Google Pay accreditation. 

Fifteen months after it first entered the market, the UK-based virtual payment card provider Lanistar is steadying its position within the Brazilian payments market with its newfound Google Pay operability.

Perhaps best recognised for its polymorphic payment accounts and its inescapable, influencer-guided marketing campaign, Lanistar is cementing itself within the Brazilian virtual payment space – being one of the fastest-growing markets for this service – with its latest approval on Google’s proprietary secure payment platform.

Google Pay is a mobile payments service developed by the tech giant to power in-app, online and in-person contactless purchases on mobile devices, enabling consumers to make payments on their Android phones, tablets or smart watches.

Receiving Google’s credence would signal a major milestone for any fintech start-up, and thus forms an exciting next step in Lanistar’s journey into the complex and fractured payments market of Latin America (LatAm).

A major milestone for Lanistar

Touted as a ‘revolutionary force‘ in the Brazilian payments market, Lanistar, like its competitors, seeks to make the everyday payment process as seamless and accessible as possible; a bold proposition for a market as fragmented as that of Brazil.

The company first entered the market in November 2021, before ultimately going public in Brazil in mid-2022.

The Lanistar mobile app seeks to consolidate financial management into a single interface, while both its virtual and physical card offerings follow a similar initiative by stacking multiple payment cards into one individual card.

The app also integrates with regional payment solutions PIX and Boleto, giving Brazilian customers wide-ranging functionality without the need for a separate physical payment card.

Lanistar Google Pay
Jeremy Baber, CEO, Lanistar

“This is a major milestone for Lanistar and its customers, many of whom appreciate the convenience of using Google Pay to make everyday purchases,” comments the company’s CEO, Jeremy Baber.

“With…contactless transactions now fully available to Lanistar users in Brazil, our customers can make the most of our services with minimal stress, which ties in perfectly with Lanistar’s goals and priorities for its users.”

Encouraging the use of a virtual card in lieu of a physical card is an ambitious strategy, but one that Lanistar is adamant will be successful, especially in pushing new and environmentally friendly technologies into the wider financial market.

Payment accessibility

“We are a platform that is still new and growing, but Google Pay integration will be transformational for our customer base and raises us to the next level in terms of functionality,” adds Baber. “We are all about ease of use and this is proof of that.”

“With an established customer base in Brazil, the immediate roll-out of Google Pay in-market was the logical choice. Our plans for 2023 intend to take the company into other LATAM territories, as well as to a variety of other locations around the world, including the USACanada and Europe,” concluded Baber.

Author

  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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