It has been a busy few weeks for fintechs to hit milestones across the globe. In February, Open Banking Limited announced it had broken a record number of users in the UK. Now, we travel to the other side of the world, where Kueski, the Mexican online financial ecosystem, has also achieved a new milestone.
With more than 1.8 million unique customers and more than $1.6billion in loan transactions, having disbursed a record-breaking 10 million loans, Kueski is well on its way to achieving its goal of expanding access to traditional financial services and products for Mexican consumers.
Founded in 2012, Kueski has become a market leader in Mexico for buy now, pay later (BNPL) and online consumer lending. The company uses AI and machine learning-powered credit decisioning models to expand access to financial products. It now serves customers via Kueski Cash, a cash loan product, and Kueski Pay, its BNPL solution.
Products experience substantial growth
- Kueski Cash: Kueski disbursed almost half a million loans since the beginning of 2023. This product has proven to be a valuable and popular resource for Mexican consumers. Especially those who typically use the capital for investment, monthly expenses, health, and education.
- Kueski Pay: Kueski’s online and brick-and-mortar retailer network across Mexico is approaching 10,000 merchants. More than 70 per cent of these merchant partners declare they have attracted new customers by offering Kueski Pay, and over 80% state that they perceive their credibility has increased by incorporating this product as a payment method.
“Since Kueski’s inception over a decade ago, we have been committed to improving the financial lives of consumers. It is incredible to see that we have now had an impact on 1.8 million customers, with most of them choosing Kueski for their first-ever financial experience,” said Adalberto Flores, founder and CEO of Kueski. “Our goal is to be the go-to provider of innovative financial solutions that meet consumers where they are, no matter how far along on their financial journey.”
Providing access to alternative finance
Kueski is mission-driven to improve the financial lives of Mexicans, and the data shows the company is succeeding. More than 50 per cent of users say Kueski has provided them with their first financial services experience. Through the use of the Kueski Cash and Kueski Pay products, more than 40 per cent of customers say that they have been able to access other types of financial products. This is all thanks to the credit history built using Kueski.
In addition to this loan landmark, Kueski celebrated its 10-year anniversary in December of 2022 and, this year, will once again be a Main Sponsor for Mexico’s ‘HOT SALE’, the country’s largest sales campaign. ‘HOT SALE’ is organised by the Mexican Association of Online Sales and offers access to discounts and exclusive promotions on a wide variety of products and services. Participating merchants that offer Kueski Pay empower customers who do not have bank accounts to shop online and in-store.
