The ability to purchase time on digital outdoor messaging platforms by the hour, or even the minute, in specified locations, gives opportunity for the rise of Positive Social Messaging, as well as more conventional hyperlocal advertising.
If we are going to create smart cities let’s use them to make smarter people.
Level 39 company Flow.City are already in a position to do this via moderated real time connectivity to 500+ taxi rooftop advertising platforms.
Currently, a company or individual can place their message on a taxi rooftop from £5 per hour, selecting the exact time and geographical location. Landing somewhere between social media, street art, advertising, and smart city experimentation, the ability for communicators to reach tens of thousands of individuals with a positive message opens up a new media intention. Unlike Twitter and Facebook, the messages are individually moderated, meaning only positive messaging is displayed. In addition, whilst not expensive, nor is it free. This drives quality and a more deliberated user.
Dystopian futures would see the city plastered in commercial advertising. A more intelligent future might actually be in the pipeline.
