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IDEMIA Collaborates With Emirates Islamic to Meet Rising Demand for Metal Cards

A survey conducted last year noted how 73% of global millennials prefer using a metal card over the plastic alternative.

To support financial institutions in delivering the premium payment experience demanded by this demographic, IDEMIA, the global leader in Augmented Identity, has introduced its own Smart Metal Art card. This latest addition offers contactless capabilities on both sides of the card, and also enables a large variety of graphic printing capabilities that can be combined with exposed metal features and extended tactile technology to host durable visual effects.

Banks have been quick to respond to this new trend. Emirates Islamic, an Islamic bank in the United Arab Emirates (UAE), has chosen to collaborate with IDEMIA to produce the commemorative smart metal credit card in time for the celebration of the United Arab Emirates’ 49th National Day.

“As a market leader in card technology that produces over 800 million payment products annually, IDEMIA has the most comprehensive portfolio of products to fit any segment of the consumer market. We are proud that our Smart Metal Art card has been chosen by Emirates Islamic to commemorate a national milestone. This highlights the trust the institution has in IDEMIA  to deliver high-quality products that reflect their commitment to their customers,” said Julia Schoonenberg, Senior Vice President (Middle East and Africa), Financial Institutions, IDEMIA.

The free-for-life exclusive Emirates Islamic Emarati Credit Card branded with the iconic UAE Nation Brand ‘Seven Lines’ logo offers the bank’s Emirati customers a range of unique travel and lifestyle privileges.

“As the preferred bank for UAE nationals and a market leader in the cards sector, we are pleased to partner with IDEMIA to enhance our customers’ payment experience. The new metal Emarati Credit Card reflects Emirates Islamic’s commitment to offer our UAE national customers a unique banking experience. IDEMIA’s high-quality smart metal cards are a perfect fit to the lifestyle and needs of our Emirati customers,” said Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management, Emirates Islamic.


  • Tyler is a Fintech Junior Journalist with specific interests in Online Banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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