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Hiro creates home insurance that rewards you for owning smart home devices

Multi-award-winning London tech start-up Hero Labs has announced the launch of Hiro – an insurance challenger brand that rewards customers with insurance discounts for having invested in smart technology that protects their homes.

Policyholders can score a discount of up to 25% using smart devices they already own, and purchase more technology from a discounted in-app marketplace to further protect their home. By installing devices like cameras, video doorbells and smart leak detectors, homeowners and renters can prevent some of the most common causes of damage to their home environment, and benefit from cheaper insurance premiums at the same time.

Hiro will use machine learning to settle claims in seconds and automate simple tasks, creating a customer experience that is closer to modern on-demand services than a traditional paper-bound insurer. It’s the latest offering in a suite of home protection products from Hero Labs, who recently claimed a prestigious Red Dot: Product Design 2020 award for its smart water monitor and automatic shut off solution, Sonic that protects an entire building from water leaks.

“Not a lot of people know this, but insurance was originally about working together to stop bad things from happening,” comments Hero Labs CEO and serial entrepreneur Krystian Zajac. “The first professional fire service was a home insurance company. They would literally come to your house and help you put the fire out.”


Hiro aims to blend the concept of insurers and customers collaborating to protect the things that matter – with modern smart home technology and cutting-edge machine learning methodologies. The service is expected to launch later in 2020, with a waiting list already open at

Consumers can download the Hiro app for iOS and Android to get an estimate of how much they could save based on current smart devices installed.


  • Editorial Director of the The Fintech Times

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