Digital insurer Getsafe and prominent price comparison site comparethemarket.com have entered a partnership that aims to offer better value and flexible insurance policies to millions of UK consumers.
Getsafe started out in 2015 with a clear vision from co-founders Christian Wiens and Marius Simon: to make insurance digital, simple, and flexible With 53 million US dollars in funding, Getsafe is one of Europe’s top 10 funded B2C insurance startups, serving 175,000+ customers in Germany and the UK. The company offers a mobile-first approach, empowering its customers to purchase and manage insurance policies as well as filing claims on their smartphones – 24/7.
Christian Wiens, founder and CEO of Getsafe, states: “Getsafe is experiencing continuous growth – something the partnership with Compare The Market will drive even further. We are determined to make digital, app-based insurance the standard throughout Europe in the coming years, and this partnership puts us on the right track.”
comparethemarket.com is a leading UK price comparison site, often associated with its creative and much-loved advertising that features anthropomorphic meerkats. The company helps millions of Brits find the best insurance deals every year. The new Getsafe partnership enables comparethemarket.com to offer its customers a fully digital and flexible insurance experience, which will resonate with the next generation of insurance customers
The new collaboration is a huge milestone for Getsafe who can now reach a wider audience with its app-based insurance proposition, and comparethemarket.com can offer its users a different type of interaction with insurance that is designed for the modern consumer.
Getsafe recently conducted a YouGov survey on British attitudes towards contents insurance. The results show that 25 per cent of respondents did not have contents insurance, with around a third claiming it is too expensive. 50% of Brits in their twenties and mid-thirties don’t have this coverage – despite having belongings worth over £35,000. In comparison, in the age group of 55+, nearly 90% have insured their home.
To overcome the lack of knowledge and hesitancy when it comes to contents insurance – particularly among the younger generations – the insurance age gap is a great place to start. For too long, the insurance industry has ignored the needs of younger customers. Getsafe has now set its sights on convincing a new generation of customers – and transforming these customers into fans with a less stressful, transparent insurance experience.
Christian Wiens said: “ Insurance is a noble concept, but the industry forgot that it’s important to delight the customers. We need to make people enthusiastic about insurance again.”