Middle East & Africa Paytech Trending

Fintech Meets Food and Beverage Industry as French Fintech Partners with KSA Based Foodics

Global partnerships are becoming more and more common in today’s fintech market. In order for a company to expand its presence, these partnerships are a necessity. France and the Kingdom of Saudi Arabia (KSA) are two countries with budding fintech markets, as MENA based Foodics and French startup, Partoo announce their latest partnership.

Foodics, being a cloud-based restaurant management technology and payments platform has made this partnership with fintech Partoo, to help manage its food and beverage brand and increase its presence online. Together Foodics and Partoo serve over 350,000 brands.

This partnership offers the MENA food and beverage (F&B) community a unique digital management tool that cements a restaurant’s relationship with its prospects and clients. This in turn helps business owners make educated decisions on how to grow their businesses. This is the first time Foodics has collaborated with a French tech company. It is also a first for Partoo in terms of a strategic collaboration in the Middle East.

Fintech meets food and beverage marketplace

Combining Foodics’ fintech ecosystem and marketplace community with Partoo’s platform helps F&B restaurant owners manage their customer engagement efficiently and their establishments from end to end. From how they are found online with a robust digital presence, to optimally running their business information and improving their local ranking on the internet. This integration comes free of charge with Foodics Online, allowing restaurant owners more connectivity.

Suhail Jabir, Saudi Arabia general manager at FOODICS
Suhail Jabir, Saudi Arabia general manager at Foodics

Suhail Jabir, Saudi Arabia general manager at FOODICS commented:

“Customer experience is at the center of this unique collaboration. The integration between Foodics and Partoo enables restaurant owners to get closer to their existing clients. It also allows them to extend their reach to potential clients online. This aspect is paramount to growing their restaurant as the customer journey often starts online, and we are delighted to be partnering with Partoo to bring a best-in-class tool to MENA.”

Managing online presence

With this strategic partnership, businesses will be able to effectively and optimally manage all their Google and social media presence, online information updates, and their latest news from a single interface and only in a few clicks. Partoo helps brands of all sizes, from corner shops to chain restaurants, all the way to multinational businesses.

Rahul Chauhan, head of partnership at Partoo
Rahul Chauhan, head of partnership at Partoo

Rahul Chauhan, head of partnership at Partoo added:

“There is no point creating an award-winning restaurant if people cannot find it. At Partoo, we make sure a brand’s customer journey starts with their business discoverability. Together with Foodics, we look forward to helping MENA restaurants increase their visibility online”.

Foodics is officially recognised by the Saudi Central Bank (“SAMA”) as a fintech company. Since its inception in 2014, Foodics has successfully processed over six billion orders through its platform. It also raised a record $170million in its series C funding round last year. This boosted its innovation capabilities to better serve business owners and partners.

Author

  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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