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e& life Becomes Latest Powered By Sponsor for Dubai FinTech Summit

e& life, the business pillar of technology and investment group e&, has joined the Dubai FinTech Summit, organised by Dubai International Financial Centre (DIFC), the global financial centre in the MEASA region. 

As the latest ‘Powered By’ sponsor of the Dubai FinTech Summit (DFS), e& life explained it is dedicated to supporting innovative and future-thinking businesses across the globe. The partnership sets the stage for the second edition of DFS, empowering start-ups and entrepreneurs with the tools, resources, and networks needed to ensure growth.

Leveraging emerging technologies, e& life offers fintech, entertainment, retail, and mobility services through its smart platforms and apps. The e& fintech arm, e& money, has become known for its user-friendly mobile financial services, as well as its position as the UAE’s fastest-growing issuer of Mastercard debit cards.

Khalifa Al Shamsi, CEO of e& life, dubai fintech summit
Khalifa Al Shamsi, CEO of e& life

Khalifa Al Shamsi, chief executive officer at e& life, discussed the firm’s ambitions in the area, in light of the sponsorship: “The Middle East is at the forefront of a major transformation in financial services delivery, driven by technology shifting from traditional to innovative solutions. As a pioneer in the region’s flourishing fintech sector, e& is driven by a bold vision to lead this change.

“Through strategic partnerships, we aim to fast-track progress and take the region’s fintech potential to new heights. This partnership represents a valuable opportunity for both e& and its fintech portfolio under the business pillar e& life to collectively imagine new possibilities, inspire breakthrough ideas, and catalyse impactful innovations.

“By bringing together the talent and resources within our ecosystems, we can accelerate the journey toward a future where financial services truly empower people across societies. We also look forward to contributing our expertise to shaping discussions that will steer the direction of the industry and play a role in realising the UAE’s aspiration to become a global hub for financial innovation.”

‘The path to true innovation lies in collaboration’

The Dubai FinTech Summit, scheduled for 6 and 7 May 2024, at Madinat Jumeirah, Dubai, expects to see a gathering of over 8,000 decision-makers, over 300 thought leaders, as well as over 200 exhibitors showcasing cutting-edge technologies.

Mohammad Alblooshi
Mohammad Alblooshi, CEO of the DIFC Innovation Hub

Mohammad Alblooshi, chief executive officer at DIFC Innovation Hub, also commented: “The path to true innovation lies in collaboration and the Dubai FinTech Summit strives to bring together global leaders, innovators and disruptive start-ups to shape the future of finance.

“The alliance between the summit and e& life demonstrates our mutual commitment to fostering a dynamic fintech ecosystem to strengthen Dubai’s existing reputation as a leading business destination. Transforming challenges into opportunities, our goal is to create the most advanced, inclusive and technologically empowered financial community.”

DFS has aligned its second edition with the Dubai Economic Agenda (D33) to position Dubai as a top four global financial hub by 2033, by encouraging cross-border collaboration and innovation. It presents a opportunity to explore emerging fintech trends and their potential to drive financial progress in the MEASA region.


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