Swiss based Netcetera leads investment in Cognism, UK based start-up with international team from UK, Switzerland, Macedonia and Croatia. Other notable investors include South Central Ventures, Tsingbay Venture Capital, Tom James, James Hodson and others.
London/Macedonian-based startup Cognism has secured $500,000 in seed investment to fund development of its state of the art solution that provides sales organisations with a more efficient and privacy compliant way to prospect customers. The round, which was led by Netcetera, will be used to scale the Cognism team and further develop its core solution. Several other institutional and angel investors participated in the round including SC Ventures, Tsingbay Venture Capital, Tom James, James Hodson, Usman Khan and others.
“Raising this round was an important step for us,” said James Isilay, CEO, Cognism. “In the months ahead, we’ll be investing heavily in the product itself to move toward a frictionless customer experience, expand our ability to collect and reason about data at scale, rapidly grow our data asset through strategic partnerships, and introduce Cognism to more sales and marketing teams.”
“We are excited to support Cognism on its mission to boost their customers’ sales with their impressive tech solution for delivering the right leads at the right time. I am also personally looking forward to assist Cognism’s founder James and his team in achieving this mission together with our other international co-investors,”
stated Darko Butina, Chief Investment Officer of Zurich, Switzerland based Netcetera.
Lead generation, data enrichment, and targeting prospects requires time, effort, and an ongoing investment. All too often, time and energy is spent on this phase of the sales process, rather than on closing deals. Data protection and legal restrictions on customer outreach are also rapidly evolving, this further challenges the ability of sales teams to connect with customers. To assist the sales cycle, many companies, especially those with limited resources, are turning to automated sales-acceleration technology to improve the prospecting process and ensure outreach compliance in the target market.
“Cognism is using Machine Learning to massively disrupt a crowded space and in so doing has put itself at the forefront of the must-have solutions for all sales & marketing teams. I’m tremendously excited to be involved,” said Tom James, experienced early stage investor with investment in companies like Zendesk, Onelogin, Storycloud, ChartMogul, IntecTelecom and now also Cognism.”