Checkout.com Sainsbury's
Europe Partnerships Paytech

Sainsbury’s Turns to Checkout.com to Bolster Digital Payments Offering

Supermarket Sainsbury’s has tasked Checkout.com, the cloud-based payments service provider, with modernising its digital payments infrastructure.

New till-free technology is the first stage in a long-term innovation partnership, aimed at creating more digital payment solutions for Sainsbury’s and improving its customer offering.

The SmartShop functionality lets shoppers purchase their goods without having to visit a till. Instead, they can pay on-the-go via Sainsbury’s SmartShop app on their smartphones.

The service is live across Sainsbury’s ‘scan-and-go’ SmartShop stores and will be rolled out to Argos and Habitat stores in the coming months. Checkout.com’s payments platform enables transactions through digital wallets including Apple Pay and Google Pay.

“We’re excited to roll out this new capability, made possible by Checkout.com’s technology, as we redefine an omnichannel checkout experience for customers with SmartShop,” said Helen Hunter, chief technology officer, customer and data, Sainsbury’s.

“Our strategic partnership with Checkout.com is an important part of our plan to simplify and modernise our payments infrastructure across Sainsbury’s. We look forward to evolving our omnichannel strategy, underpinned by Checkout.com’s platform.”

ProcessOut will also act as Sainsbury’s payment orchestration platform, directing all processing across the business. Once fully implemented, Sainsbury’s can see online orders in real-time, permitting better data-driven decisions and insights, and more tailored offers and experiences for its customers.

Leela Srinivasan, chief marketing officer at Checkout.com, said: “Winning the business of an iconic British retailer such as Sainsbury’s is a testament to the role we play in enabling businesses to thrive in the digital economy. Our technology enables us to keep innovating with merchants to deliver new seamless checkout experiences for consumers and push the boundaries of omnichannel.”

Additionally, Sainsbury’s has awarded Checkout.com the Sainsbury’s Tech ‘Ones to Watch’ in its latest TECH Supplier Awards. The two companies will also run a hackathon in Q1 next year, gathering engineers from both sides to share payment expertise for the supermarket.

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