India e-commerce
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Cashfree Payments Launches E-Commerce Suite to D2C Merchants in India: Ecom360

India-based payments and API banking company Cashfree Payments is rebranding its subsidiary, ‘Zecpe’, to Ecom360. Ecom360 offers businesses a comprehensive set of solutions that aim to elevate customer shopping experiences, prevent returns and streamline operations.

Before becoming Ecom360, Cashfree Payments acquired ‘Zecpe’ in early 2023. At the time, the firm was a one-click checkout solution which tackled the prominent checkout conversion challenge. Following the rebranding, Ecom360 will aim to address a broader set of core problems, unlocking value and facilitating exponential growth. Ecom360 will operate as a distinct brand within Cashfree Payments, offering tailored solutions for the D2C ecosystem.

Indian customers have become accustomed to a refined e-commerce journey as large marketplaces have optimised their online shopping experience. However, D2C businesses lack this capability due to multiple growth challenges such as complex checkout, lack of order tracking, inventory management hurdles, and returns on COD orders.

Ecom360 revealed it hopes to bridge this gap by offering solutions that address these obstacles directly on the brands’ websites, empowering Indian e-commerce retailers to deliver enterprise-grade experiences and build customer trust.

Addressing “end-to-end growth challenges” for D2C merchants
Hriday Agarwal
Hriday Agarwal, general manager of Ecom360

Hriday Agarwal, general manager of Ecom360, said: “We are thrilled about the launch of the all-in-one e-commerce suite, Ecom360. The D2C and e-commerce sector in India has grown and expanded to remarkable heights and we anticipate that it will continue to do so. At the same time, we are aware of the numerous issues these D2C companies face as they expand.

“With Ecom360 by Cashfree Payments, we hope to address the growth difficulties faced by D2C and e-commerce enterprises, including improving checkout and payment processes and enabling them to provide seamless pre- and post-order experiences for customers.”

Akash Sinha, CEO and co-founder of Cashfree Payments
Akash Sinha, CEO and co-founder of Cashfree Payments

Akash Sinha, CEO and co-founder of Cashfree Payments, also added: “We are excited to introduce Ecom360 to D2C merchants in India, providing a comprehensive solution to address all their end-to-end growth challenges.

“This is a significant step in our mission to empower businesses with enhanced payment capabilities, allowing them to scale up rapidly. It is also a testament to our commitment to the nation’s Make in India initiative, by helping businesses to grow sustainably.

“We have always focussed towards innovating and introducing effective payment products for our merchants. Ecom360, aligns with this notion, as we aim to revolutionise e-commerce for businesses.”


  • Tom joined The Fintech Times in 2022 as part of the operations team; later joining the editorial team as a journalist.

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