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Worldline Develops Buland Bharat Digital Payments Suite for Small Business Merchants in India

Worldline launches digital payments suite for small and medium businesses (SMBs) in India. 

Buland Bharat, the latest development from the payment services provider Worldline, introduces a 360° digital payments suite for SMB merchants in India.

Payment services provider Worldline’s latest development, Buland Bharat, serves a 360° digital payments suite for SMB merchants in India.

Buland Bharat provides merchants with capabilities to accept and process digital payments within a variety of omnichannel scenarios.

This includes the acceptance of in-store payments via POS terminals, softPOS and QR codes, the acceptance of online payments, subscription payments and payment links with Worldline’s payment gateway and the ability to engage with customers directly across multiple touchpoints with the provider’s single convergence platform.

The payments suite also covers supply chain finance, helping merchants to manage cash flow and business liquidity.

Taking India digital

Worldline’s Buland Bharat digital payments form part of the provider’s wider effort to align with the Indian government’s Digital India initiative.

Coming into motion eight years ago, the initiative intends to empower India’s 1.3 billion-strong population with more accessible digital services.

Although not strictly limited to the use of financial products and tools, the application of fintech has come as a major benefit to the initiative’s success, and the worldwide fintech community continues to extend itself to India as a means to satisfy this desire for digital.  

Wordline Buland Bharat
Sheik Mohideen, senior vice president of SMB and partnership, Worldline India

Speaking on the launch of the suite, Sheik Mohideen, senior vice president of SMB and partnership at Worldline India, recognises India’s SMBs as “growth drivers for our country’s economy.”

“The new suite will help SMBs to get all their digital payment acceptance requirements covered under one roof,” comments Mohideen, before adding that Worldline’s incorporated softPOS offering “will empower SMBs in a big way to accept digital payments affordably.”

The features included in the Buland Bharat suite are the definition of Worldline’s comprehensive understanding of SMB demands and the various payment challenges they encounter across differing sizes, categories and business life cycles.

Worldline continues to focus on serving the SMB community across Asia while boosting digital financial inclusion; two paramount focus areas for the provider this year.

Verticals like retail stores, e-commerce, education, hospitality, government and utility contributed to the growth in the vertical for Worldline in India in the last 12 months.

The company also notes that tier II and III cities are at the forefront for growth of its SMB vertical in these months purely riding on the wave of digitalisation.


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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