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CaixaBank Centres Combine the Metaverse With Sustainability for World Earth Day

CaixaBank launches an interactive experience in the metaverse to raise awareness of environmental care.

CaixaBank is helping registered customers attending its ‘all-in-one’ centres in Ibiza, Burgos, Valencia, Barcelona and Madrid to participate in caring for the environment through metaverse technology; in line with its celebrations for World Earth Day on 22 April 2023.

Through virtual reality, the bank intends to raise awareness of how to contribute to creating a cleaner and more sustainable world in an informative, engaging and educational way.

The activity will consist in a virtual tour in which the participants will have to overcome a series of challenges in different natural environments. Customers will virtually explore forests, beaches and the deep sea to complete missions that will raise their awareness of the need to take care of the environment.

This initiative is set to accompany the bank’s other environmental awareness activity, which includes a ‘CaixaBank Talks’ session.

The session is to be titled ‘Do you know which small habits you can adopt to slow down climate change?’, which the bank will hold on-site at its centre in Madrid on 27 April at 19:00 local time. The session is also expected to be streamed for all CaixaBank customers and employees.

In addition, 3D images will be projected in a surround format on the large screens of the centres on 22 April, taking attendees on a journey through the deep sea and transmitting messages on environmental care and CaixaBank’s commitment to sustainability.

These activities help to demonstrate the work of the bank to fulfil its objective of promoting initiatives that help drive society’s sustainable transition.

CaixaBank’s flagship centres

CaixaBank launched its new ‘all-in-one’ branch concept back in 2019, with its flagship centres offering customers a unique experience beyond the financial.

These centres range between 1,500 to 3,000 square metre spaces accommodating the delivery of specialised service in all financing business models for individuals, self-employed workers and companies.

In addition, this branch model constitutes a transformation of the financial customer experience, thanks, above all, to the application of technology to innovate all the distinctive elements of a bank branch.

The ‘all-in-one’ experience is rounded off with a programme of monthly activities such as discussions, lectures, roundtables and events on all topics of interest.

CaixaBank’s innovation in the metaverse

Last year has been a significant year in the exploration of applications of the metaverse. Recognising the rate of the industry’s fastest-growing technology, CaixaBank Group led various innovation projects such as BPI‘s virtual reality bank branch and the imaginLAND space, created by imagin as a 3D replica of its physical imaginCafé.

Alongside this activity, the bank has also signed a strategic joint innovation agreement with Microsoft intended to promote the application of artificial intelligence (AI) to new financial solutions, as well as to create new and innovative work environments in the metaverse.

Strides in sustainability

CaixaBank identifies itself as a bank with roots in delivering social impact for the benefit of society. As a result, the bank strives to be at the heart of an economy where improving people’s wellbeing is a priority.

With this goal in mind, the bank has developed a Sustainable Banking Plan, part of CaixaBank’s new Strategic Plan, which includes its proposal to overcome challenges such as the promotion of sustainable finance, inequality, climate change and unemployment.

Sustainability is one of the three pillars on which it is based with a view to achieving the Group’s results, and it sets out three ambitions: driving the sustainable transition of companies and society; leading the positive social impact; and encouraging financial inclusion, as well as fostering a responsible culture by being a benchmark in governance.

The bank is seeking to offer €64billion in sustainable finance by next year.


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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