Banks Middle East & Africa

BankOnUs Wins Mastercard Technology Start-Up of the Year Award 2020

BankOnUs, a financial services aggregator in UAE, has been awarded the Mastercard Technology Startup of the year at the Gulf Capital SME Awards 2020. The Mastercard Technology Startup of the Year award recognises new technology businesses poised to positively impact the region’s role in the future of the global economy.

The Gulf Capital SME awards identify start-ups, innovative SME’s with exemplary products and services, and SME’s who invest in their employees’ environments, customer strategies and the visionary entrepreneurs leading them.

Kirtan Desai, Co-founder, BankOnUs said, This is an extremely overwhelming moment for us at BankOnUs to receive this noteworthy industry recognition.  BankOnUs’s ability to manage consumer pain points by customising information through a bespoke mobile application as well as the level of experience that is being brought to the startup by the core leadership team was applauded by the judges. BankOnUs app is absolutely unique in its structure and how it helps customers in their day to day lives. The app is one of a kind in the market and is aimed at simplifying the customers financial decisions. It is built with a vision to have its customers ‘bank on us’ for all their personal finance needs.”

Over the years, BankOnUs has established itself as a reliable platform for personal finance and insurance.  Its AI-powered algorithms aid in simplifying the process to find and compare multiple policies side-by-side to visualise the benefits and advantages of every policy, thereby empowering customers to make informed banking decisions.

The company has also recently launched a new generation technology-oriented app to enhance the customer engagement level and enable easy, reliable and cost-effective financial solutions to its customers. The launch was aimed at addressing the key challenges faced by customers and disrupting the financial services ecosystem.

With over 1500 product offerings in the financial services industry, the BankOnUs app deploys sophisticated AI-powered algorithms and places customer concerns at the core. Its commission-agnostic selling process provides transparency and ultimately gives the customers more choice, savings and control.  BankOnUs offers a detailed pictorial comparison of products making the decision-making process seamless.

Dhruba Jyoti Sengupta, Co-founder, BankOnUs said, “The financial services industry offers a myriad of services and the fintech sector is making progressive strides in impacting the financial services ecosystem. Customers are looking for information, transparency and reliable solutions. With the launch of the BankOnUs app, we are personally empowering our customers with all the information required to make their financial purchases suiting their lifestyle and needs. Our objective is to provide simplified solutions to consumers while introducing technological innovations into a single marketplace.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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