Wealthify, the online investment service, has announced its latest partnership with wealth management firm, LGT Vestra. The deal will enable advisers to offer a low-fee investment alternative to clients whose capital does not warrant its standard advice fees.
By directing these clients to Wealthify’s digital platform via a co-branded user journey, advisers can service a whole new segment of clients.
Taking form as a non-advised, discretionary investment solution, the offering will consist of a Model Portfolio powered by the investment experts at LGT Vestra. Customers will be given a choice of five risk profiles which invest in a range of either passive mutual funds or active ethical funds.
Both the asset allocation and fund selection will be carried out by LGT Vestra, with the platform and customer care provided by Wealthify.
Simon Holland, Chief Product Officer at Wealthify, commented: “As a purpose-led business, we are committed to inspiring anyone to build their future wealth. Our latest partnership with the well-respected LGT Vestra helps us do just that, by making investing accessible and affordable to those who might not have been serviced by the brand previously. From the outset, LGT Vestra recognised the challenges faced by advisers in terms of how to service smaller clients, and how to engage with the next generation. Together, we’ve built the perfect solution, mapping exclusively to their models, with our proven technology and customer-centric focus at its heart.”
Tony Allan, Partner and Head of Business Development at LGT Vestra, added: “We are excited to partner with Wealthify to provide advisers with an investment solution for next generation clients. Sharing our investment expertise via the Wealthify app will allow advisers to retain future clients who they may otherwise not have been able to service. We’re committed to servicing the IFA community and are excited to leverage the technological developments provided by Wealthify.”
Speaking exclusively to The Fintech Times, Wealthify’s CEO Andy Russel said, “LGT Vestra is a known and respected brand, and we are very pleased to be working together. We’ve been working with LGT Vestra for a number of months on this partnership, though it isn’t an exclusive deal – we have other partnerships and we will be looking to bring more B2B deals in as we continue to grow.”
He further added, “Partnerships are a key pillar in our road map. We’re determined to continue finding new ways to reach as many people as we can in order to fulfil our purpose of inspiring anyone to build their future wealth.”
