Worldline has joined forces with Casio Computer to shake up Japan’s ‘cumbersome payment acceptance ecosystem’ by facilitating card payments and cashless shopping in the country.
The strategic business alliance between Worldline and Casio also includes Vesca, a local provider of payment solutions and network service provider and is targeted at mainly SME merchants across Japan.
It follows an announcement earlier this year that Worldline had forged a partnership with Vesca to enter the Japanese merchant services market.
Worldline provides transaction processing and leverages the footprint, scale and technology of its global payment processing facilities, while Casio is the front-end for merchants. Meanwhile, Vesca is the technical enabler that acts as the acceptance layer in Japan.
The companies say their alliance will successfully address the challenges posed by the Japanese ecosystem when it comes to card payments – ‘cash dominated consumer behaviours and cumbersome lengthy onboarding processes’.
“We are extremely proud to be working with a prestigious brand such as Casio and we are confident this partnership is the right choice for our presence in the Japanese market,” said Vincent Roland, head of merchant services at Worldline. “Our offering will booster card payments in a market with huge potential.”
Shigenori Fujii, senior general manager, system business unit at Casio, added: “Worldline is the leading payments solutions provider in Europe, and it only made sense to collaborate with them as we aim to enlarge our offering for checkout payments and cashless services in Japan. Their professionalism and expertise are unparalleled. We want to develop this partnership further.”
Building relationships with key local actors and delivering offerings using the latest payment technology are two core components of Worldline’s growth strategy when it comes to penetrate new markets.