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UNest and Wealth Partner to Support Members with Finance and Life Planning

Investment account provider for kids UNest has forged a partnership with digital estate planning platform Wealth. The partnership aims to support members of both platforms to address critical aspects of financial and life planning.

Thanks to the UNest and Wealth partnership, members of both platforms will access new resources and pricing. UNest customers now get an exclusive discount on Wealth’s suite of modern estate planning products. Customers of the investment account platform also now receive a $25 reward deposited in their UNest investment account when they purchase a will or trust from Wealth.

Wealth and UNest explained that they share a similar goal to make complex and previously unattainable financial planning solutions available to more people. A previous collaboration between the two companies resulted in high levels of engagement for a pilot program during Q4 2022.

According to UNest, its platform has supported over 550,000 parents and children to build a financial legacy for their families, since its market launch in 2020. Its app enables parents to manage a portfolio including ETF investments, as well as a range of cryptocurrencies.

Parents can also invest in green funds, invite others to add to their child’s account and earn rewards from a wide range of brands including Nike, DoorDash, and Disney+.

‘Democratising financial solutions’
Ksenia Yudina, CFA, UNest Wealth
Ksenia Yudina, CFA, founder and CEO of UNest

Ksenia Yudina CFA, founder and CEO of UNest, explained the motivation behind the partnership. Yudina said: “For our customers, estate planning is a very logical next step as they look to protect their family and their assets.

“Our focus is on giving parents the confidence and ability to map out a sound financial future for their kids. Responsible parents also recognise that they need to take care of their trusts and estate as part of an overall approach to gaining financial freedom. That’s why we are thrilled to partner with Wealth.”

Rafael Loureiro, co-founder and CEO of Wealth, said: “Our goal at Wealth is to simplify estate planning. Our technology makes creating a high-quality estate plan straightforward and affordable. Our alignment with UNest focuses on democratising financial solutions that were previously available only to affluent consumers.”

Wealth’s service aims to remain highly affordable while still offering a customised service. AI drives Wealth’s engine to provide guidance and support that keeps customers’ plans up to date. Its hybrid model enables members to get started digitally, but continue to receive a human experience by offering in-house specialist support.


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