TPAY, a payment provider for the Middle East, Turkey, and Africa, has partnered with digital payments and marketing technology provider Bango and mobile operator Etisalat Egypt to launch Direct Carrier Billing (DCB) with Google for over 30 million subscribers. Through the collaboration, the companies aim to create an easier experience for Android users to purchase apps, games, and digital content on their devices on Google Play.
The partnership with TPAY enables Etisalat customers to pay for in-app purchases and service subscriptions on Google Play through their mobile number (direct carrier billing). This sees content from the Google Play Store reach over 60 per cent of the population in Egypt who do not have access to traditional payment methods.
TPAY introducing DCB with Google means customers can now perform any online purchase transaction through the Google Play Store by paying for their purchases via their mobile phone balance without the need of using their credit cards.
TPAY also explained that accepting online payments easily and securely in the region is one of its main aims; as it looks to facilitate faster cross-border settlements.
‘The next growth frontier for global merchants’
Raj Soni, COO at TPAY, also commented: “We are committed to providing our merchants with the most convenient and secure payment method for micro-payment transactions and the best-in-class payment journey to help them sustainably grow their business in our region, which is evidently the next growth frontier for global merchants.
“Our partnership with Bango, a global leader and innovator in online commerce, remains a significant milestone in TPAY’s journey, reiterating our vision to be the leader in payments across the Middle East, Turkey, as well as Africa”.
Paul Larbey, CEO of Bango, said: “This is an important launch for carrier billing, providing phone users in Egypt with an easy payment opportunity in the world’s biggest app store. Our partnership with TPAY brings Bango Payment technology together with TPAY’s operational expertise, enabling developers to monetise their apps more successfully.”
Ahmed Yehia, chief consumer officer of Etisalat Egypt, explained the importance of the launch for its customers. Yehia said: “DCB is the fastest, easiest, and most convenient way to pay for the vast range of content and services available on the Google Play store. Customer satisfaction is our key focus and DCB adds even more value for our customers.”