In pursuit of a faster, more efficient payment service and checkout experience for its customers, ToYou, the Kingdom of Saudi Arabia’s (KSA) largest mobility-as-a-service provider, has entered into a partnership with M2P Fintech, Asia’s largest API infrastructure company.
In the signing of a memorandum of understanding at Seamless KSA, ToYou’s platform will be powered by the infrastructure and technology layer of M2P Fintech.
The partnership seeks to provide end-to-end payment solutions to the app’s customers and businesses in the KSA
Of the various services supported by ToYou’s app, its chief purpose is to provide an online e-commerce delivery service.
Consumers engage with the app to make various orders, including for groceries, restaurant deliveries, passenger transportation and courier services.
The app’s expansion into 56 cities across the KSA mirrors the region’s growing appetite for digital services, including new payment methods.
In a country where 98 per cent of the population has internet access, digital payments in the KSA are on the rise.
Digital transactions are forecast to reach $42.3billion this year before topping $78.4billion by 2027. Regarding e-commerce, the numbers are similarly convincing.
The Saudi domestic online market is anticipated to double to $2billion by 2025.
ToYou’s newfound partnership with MP2 is a direct response to this rising and clear-cut demand for digital, affording it the capabilities to appropriately meet the transactional preferences of its consumers.
Whereas logistics services are a critical factor for economic growth and competitiveness, Ziyad bin Ali Al-Ajlan, the app’s CCO, confirms its commitment to “the quality and global standards of the services, which are worthy of the Saudi Vision 2030 and its trend to advance in this field.
Describing the app as “an integrated logistics platform,” Al-Ajlan cites its success in the KSA due to creating “a link between the user, the stores, and the representative.”
Speaking on the partnership, Vaanathi Mohanakrishnan, business head of M2P Fintech, MENA added: “We are seeing a renewed focus on how businesses are leveraging technology to enable differentiated customer experiences that make the process of transacting on such platforms a lot more convenient.
“In line with the Kingdom’s Vision 2030 of increased inclusion and digital payment infrastructure leading to a cashless society, M2P is very pleased to be partnering with ToYou for extending digital payment options for ToYou’s customers. “
M2P enables companies to become fintech by integrating fintech into core business offerings and serves as a technology layer between banks, fintechs and financial institutions.
Companies like ToYou can deploy customer-relevant banking services using M2P’s core banking system to ensure quick go-to-market speed while maintaining the brand’s core values.