To Further Support Small Businesses, Fattmerchant Adds Virtual Gift Card Offering Through Partnership with Gift Up!

Merchants relying heavily on in-person transactions can now sell virtual gift cards, helping reduce the negative financial impact of COVID-19

Fattmerchant, a payment technology provider saving businesses time and money through its subscription-based model and fully integrated Omni platform, today announces it is an official gateway partner of Gift Up!, a software-based company that streamlines and automates the sale of online gift cards. As many businesses adapt to decreasing in-person transactions, this collaboration provides Fattmerchant’s members with another source of revenue through a virtual gift card offering and special pricing.

To support businesses, Gift Up! is waiving its usual 3.49% fee for Fattmerchant’s members’ first $5,000 in gift card sales. Members can access Gift Up! through the Omni Marketplace, and still utilize the same low-cost subscription-based processing for their virtual gift card sales.

“Both Fattmerchant and Gift Up! are motivated to help SMBs during these unprecedented times,” said Chris Staymates, chief innovation officer at Fattmerchant. “This partnership gives us the opportunity to work with a company that, like us, believes in putting merchants first. The strength and flexibility of our combined technologies allow merchants to continue collecting revenue, whether they traditionally offer digital services or not. With plenty of room to grow our partnership in the future, we look forward to expanding our combined services.”

New merchants who create accounts in Gift Up! also have the option to select Fattmerchant as their payment processor. Each merchant will have their own landing page for virtual gift card sales, which can be customized with their branding. Merchants can also leverage Gift Up!’s app for the redemption of gift cards purchased by their customers.

“During this period of uncertainty, most consumers are looking for ways to support the businesses they know and love,” said Lee Tracey, founder of Gift Up! “Our hope is that by coming together with Fattmerchant to share networks and provide help when it’s most needed, we can make the sale of virtual gift cards easier than ever and lessen the negative financial impact many SMBs are experiencing.”

For more information about Fattmerchant visit, and to learn more about Gift Up! please visit,


  • Editorial Director of the The Fintech Times

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