The country of Uganda is using e-commerce platforms to overcome Co-VID 19 by Richie Santosdiaz
Fintech Middle East & Africa

The Country of Uganda Using eCommerce Platforms to Overcome COVID-19

On the outskirts of Uganda’s capital of Kampala, David Akanshumbusha sells groceries at a stall in Nakawa market. He’s also on SafeBoda, which is a motorcycle (‘bodaboda’) taxi hailing app that recently launched an e-commerce platform by connecting market vendors with customers; this was a result of Uganda going on lockdown to control the spread of CoVID-19. Customers place orders through the SafeBoda app and pay through its mobile wallet feature. Later, riders that are based at the market would deliver the groceries.

“Thanks to the app, I now have more customers than ever before,” Mr. Akanshumbusha said. The ‘bodaboda’ hailing app that has evolved into an e-commerce platform has boosted sales for him and hundreds of other small traders, benefiting thousands of customers as well. SafeBoda and other e-commerce platforms have seen a triple-digit increase in business following the outbreak of the pandemic. By giving market vendors access to the app, it allows them to sell goods while sustaining the livelihoods of 18,000 ‘bodaboda’ riders whose incomes have been affected by the pandemic.

The app’s e-commerce platform is the result of a partnership between the United Nations Capital Development Fund and SafeBoda Uganda, with support from the Swedish International Development Cooperation Agency. E-commerce platforms such as SafeBoda are helping soften the economic blow of CoVID-19. And the Ugandan government is helping them flourish by fostering an enabling environment for e-commerce and the digital economy, in line with recommendations of an UNCTAD eTrade Readiness Assessment.

The country of Uganda is using e-commerce platforms to overcome Co-VID 19 by Richie Santosdiaz
The country of Uganda is using e-commerce platforms to overcome Co-VID 19 (pictured Mr. David Akanshumbusha) IMAGE SOURCE PROVIDED

“We are pleased to see such collaboration between different stakeholders,” said Shamika N. Sirimanne, UNCTAD’s director of technology and logistics. “They show the importance of public-private cooperation with development partners.” Ms. Sirimanne said the collaboration shows the added value of partners under the eTrade for all initiative, which empowers developing countries to benefit from e-commerce.

Uganda’s real gross domestic product (GDP) growth this year is projected to hover below 2% compared with almost 5.6% in 2019 due to CoVID-19, according to the World Bank. As part of its response to the pandemic’s economic fallout, the Ugandan government is at the forefront of promoting e-commerce and digital solutions for faster recovery from the crisis.

For instance, it has worked with mobile phone operators to reduce fees for digital services and offer complementary internet data packages to consumers to facilitate cashless transactions. It’s also using digital media to disseminate health messages and fight misinformation. Besides, the government is strengthening public-private sector cooperation to improve trade logistics and enhance the supply of digital services, in line with UNCTAD’s recommendations.

Ugandan authorities are also bolstering entrepreneurship by supporting innovation and start-up-driven solutions. Further, the country has boosted internet connectivity by extending infrastructure that has enabled firms to lower the costs of their services.

Uganda is also improving trust in online transactions. Last year, it enacted a data protection and privacy law to enhance the security of these transactions. An e-payments law recently approved by the country’s parliament is expected to come into effect soon to level the playing field for providers. In addition, Uganda plans to develop a national e-commerce strategy with support from the United Nations Development Programme (UNDP). “We’re banking on e-commerce to catalyse innovation, growth and social prosperity in the digital economy,” said the country’s minister of trade, industry and cooperatives, Amelia Kyambadde.

Uganda has seen a boom in e-payment solutions in recent years. Between 2015 and 2019, mobile money transactions in Uganda more than doubled in value, from about $9 billion to $20 billion, according to the country’s central bank. CoVID-19 has amplified the uptake of e-payments and growth of local fintech solutions. Among the beneficiaries of the growth is Xente, an e-commerce and financial services mobile app with more than 50,000 subscribers. It allows people to buy goods from marketplaces using methods such as mobile money, credit cards or bank transfers, and to access loans within the app.

Following the CoVID-19 outbreak, the company waived set-up and commission fees for small businesses for three months. This saw it record a 10% increase in business-to-consumer transactions and a 200% jump in business-to-business turnover, said its chief executive officer, Allan Rwakatungu. The company also launched a new service to ease online and mobile transactions and payments for micro, small and medium enterprises (MSMEs) hardest hit by CoVID-19.

In another partnership, food delivery startup Jumia Food Uganda joined forces with UNDP to boost its services, introducing contactless delivery and cashless payments in response to the pandemic. Under the partnership launched in May, UNDP aggregates seller groups and provides technical assistance to improve the firm’s capacity in packaging, tracking sales and technology adoption.

Over 3,000 market vendors from seven markets are now connected and selling their produce on the Jumia platform. More than 60% of them are women, people with disabilities and the youth. “Such partnerships help build the capacity of MSMEs through market-based digital solutions,” Ms. Sirimanne said. “We need more of them to strengthen e-commerce and digital ecosystems across Africa.”


  • Executive Economic Development Advisor (Emerging Markets) | Contributor

Related posts

Escrow-as-a-Service: Moving Towards a Global System of Trust

Manisha Patel

Where are the Women? Banks are Failing to Reach the Most Lucrative Demographic

Polly Jean Harrison

UK Fintech News Roundup: The Latest Stories 11/08

Polly Jean Harrison