Crypto banking app, Tap Global, has announced that due to an unprecedented increase in demand for the Tap App, the company has added some focussed roles within its leadership team.
Launched in February 2020, Tap Global was the first company to launch a crypto prepaid payment card with Mastercard in the EU. Through the dedicated TAP app users can trade all major cryptocurrencies and fiat; buy goods and services using cryptocurrency, full EEA coverage for their card, a named EUR IBAN and/or GBP Sort Code and Account Number.
TAP Global developed proprietary AI Middleware that connects to multiple exchanges simultaneously, automatically validating available liquidity and selecting the most competitive prices while facilitating trades in a matter of seconds.
Co-Founder Arsen Torosian will be taking on the newly created role of Chief Strategic Officer to focus on the strategic product additions Tap has planned for 2021 and beyond. Arsen will also oversee the marketing operations within this role.
Current Chief Operations Officer and Co-Founder, David Carr will become CEO, responsible for the overall success and development of the business, its expansion into new markets, strategic partnerships and will also continue to manage the daily operations of the company and its teams.
TAP Global has lured in another talent, Lea Bonnet who will be joining the management team in the newly appointed role of Marketing Manager. Lea was formerly heading the CRM activities at leading trading platform markets.com. She will be responsible for building the business’s overall consumer management capability to capture data across all key touchpoints of the business and provide a high level of service and consumer experience.
New team members are expected to join once further Covid related travel restrictions ease.
Carr comments, “Since TAP launched, we have experienced high adoption rates of our app and the appetite people have shown towards crypto trading has been explosive. I believe that the functionality that Tap offers to our Pan-European client base puts us at the forefront of the market. Being the first Crypto product approved by Mastercard came with its challenges but the addition of the personal GBP Accounts and or EUR IBANs puts Tap at the forefront of comparable products”.
Carr adds, “Now with these new roles in place and additional hires planned for the coming year, we are set to support our expansion and the increase in consumer demand.”
