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Survey Explores the Rise of Mobile Shopping

Mobile phone insurance provider, loveit coverit, surveyed people in the UK about their mobile spending habits, including preferred mobile payment options, frequency of use, emotional state and tracking online payments.

It forms part of a wider project into the impact of mobile devices on e-commerce, collaborating with retailers, industry experts and psychologists to explore topics such as the death of the high street, the rise of mobile shopping, security, and the psychological impact of mobile payments.

The survey from loveit coverit revealed that contactless card payment was the most commonly used method of transaction, selected by 36.4% of respondents, followed by chip and pin card payments at 32.4%. Payments made online via mobile, or through mobile apps such as ApplePay were, perhaps surprisingly, only selected by 4% of respondents as their most common payment method.

Food and drink made up the highest proportion of these mobile payments at 30.4%, followed by clothing at 21%, and transport as the third biggest mobile payment expenditure at 12.4%.

The evening sees a spike in mobile payments, when 30.4% of respondents make the most mobile payments. 15.6% fit purchases into their lunch breaks, and 9.6% claim to frequently make mobile payments during their commute.

Despite this, 36.4% confess to not tracking their mobile spending. Just 1.59% keep on top of their finances by visiting their bank in branch, with 30.7% and 24% preferring to use mobile banking apps and browsers respectively. The survey also showed that whilst the majority of people still bank with major high street names such as HSBC, Lloyds and Santander, people are beginning to consider industry disruptors such as Revolut and Monzo.

As discourse around “emotional spending” increases, a lack of tracking when it comes to mobile spending is all the more concerning. The survey also revealed that 9.4% of respondents admitted to making mobile payments when bored, and 7.5% when stressed.

For those that don’t use mobile payments at all, the main contributor was that the respondent did not own a smartphone, or that they did not trust the security of mobile payments.

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