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Reward Partners with Visa to Enhance Customer Engagement for Cardholders Across Europe

Reward, a global specialist in customer engagement and benefits programmes, has joined forces with Visa to provide capabilities and content in support of Visa issuer loyalty programmes across Europe.

This collaboration will leverage Reward’s Customer Engagement Platform and Global Merchant Marketplace, delivering loyalty and rewards propositions to more than 550 issuers.

One of the first initiatives resulting from this partnership is a direct-to-customer proposition aimed at enhancing the reward experience for Visa cardholders during the Olympic & Paralympic Games in Paris 2024. Visa aims to provide customers with a rich, omni-channel reward experience, offering content and offers specifically tailored to Visa cardholders.

Reward’s technology platform will aggregate content from various sources, including a network of global and local retailers utilising its innovative ‘Home & Away’ X-border reward technology. By presenting Visa-owned and third-party content through a single customer-facing Rewards hub, Reward aims to make everyday spending more rewarding for millions of Visa and Visa Issuer customers across Europe.

Reward visa

Loyalty journey

Sam Sprekos, Reward UK MD, told The Fintech Times: “Our platform enables Visa to deliver a new level of value-add to their issuing clients, especially as they venture into the loyalty space. With Reward’s platform and capabilities, Visa can now create tailored propositions that go beyond everyday spend and encompass the entire customer relationship, driving loyalty and differentiation.”

“By leveraging Reward’s platform and technology, Visa can provide a comprehensive and compelling rewards experience to their cardholders, not only during specific events like the Olympics but also on an ongoing basis. It’s a fundamental announcement for Visa as it embarks on its loyalty journey, and we are happy to support it in this transformation, starting with the European market and expanding into other continents.”

The programme is one of many to emerge from a strategic partnership between Reward and Visa, supporting Reward’s strategic goal of giving £2billion to customers in rewards by 2025. It has already given back over £1billion in rewards to customers.

Dan Truscott, head of Loyalty Solutions at Visa, also added: “Our Loyalty Solutions programme offers a seamless and flexible digital experience that adds value for consumers, participating businesses and issuers and is easily adaptable to each of our bank partners’ loyalty strategies. We are delighted to
build on our existing partnership with Reward and look forward to our work together on issuer loyalty programmes across Europe.”


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