Europe Insights Paytech Reports

Research Finds Budgeting Apps Increase Spending by up to a Third

Research conducted by Think Forward Initiative and Eller College of Management, University of Arizona has found that contrary to popular belief, budgeting apps have been shown to have the opposite result, and in reality, drive overspending. Traditional budget apps have been shown to increase spending by almost a third (26% to 33%).

The design of the typical budgeting app which shows users the amount of money they have left to spend in their budgets provides certainty that there is money left to spend, which then leads to excess expenditure. This behaviour is heightened towards the end of the budgeted period when the available funds are most visible.

To combat these effects, measures such as providing users with less precise budget information (ranges rather than specific amounts), allowing users to update their budget during the budget period, or reminding them that they can rollover the money left in the budget into next budget period were proven to be successful.

Anastasiya Pocheptsova Ghosh, Assistant Professor of Marketing at Eller College of Management, University of Arizona said: “Whilst budgeting apps are useful in addressing cognitive errors and motivational biases around memorising, calculating, creative allocation and budget (mis)interpretation, they add a new issue: certainty in available money. Presenting users with a specific amount of money left to spend, frames it as a spending ‘goal’ which users feel they can ‘reach’. In simple terms, people tend to spend more when they are confident there is money left in their budget.

“To better help consumers manage their finances, budgeting apps therefore need to be approached with care, or (re)designed with flexibility in mind – from flexible time periods to flexible budgets.”

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