The digital income and expenditure (I&E) platform developed by Paylink Solutions has completed a review by an accredited Plain Numbers practitioner to improve the service for users with low numeracy skills.
Embark, Paylink Solutions’ digital I&E platform, has been reviewed and improved by an accredited practitioner from Plain Numbers. This review is set to significantly improve the experience of users with low numeracy skills.
Launched in early 2021, Plain Numbers is a social enterprise that enables organisations to better support their customers who struggle with numbers. The company’s approach involves implementing select small changes that generate substantial increases in the number of people who understand the information that they are presented with.
It’s built on insight from supporting people who struggle with numbers, psychology and behavioural science and has been validated by this independent research. The company’s data indicates that its practice doubles the number of customers who understand what the organisation is communicating, supporting customers no matter their numeracy level.
Numeracy for the masses
The development of Embark, one of the most popular digital I&E platforms in the marketplace, comes after the UK government plans to set up a review of maths in England. This is in light of the fact that 49 per cent of the working adult population are believed to have numeracy skills of primary school-aged children.
Andrew Alder, director of developments and partnerships at Paylink Solutions, recognises that in light of the cost-of-living crisis, “there’s never been a greater need to ensure customers struggling with rising costs understand their finances and have access to technology that’s easy to use, especially when figures and numbers are involved, which is why we’ve put our Plain Numbers training into practice.”
Adding to this, Connor Thompson, senior marketing executive at Paylink Solutions and an accredited Plain Numbers practitioner, comments on how Plain Numbers training has “changed my outlook when writing and designing communications for our clients and, subsequently, their customers.”
“Through Plain Numbers training,” continues Thompson, “we’ll be able to ensure our communications are engaging, effective and easily digestible no matter the numeracy level of the reader.”