N26 has announced the appointment of Will Sorby as its UK General Manager. Tasked with leading the bank’s ongoing expansion into the UK market, Will will be responsible for building the N26 brand from a strong base of over 2.5 million customers across Europe.
Will joins N26 from Bain & Company, the global consultancy, where he focused on consumer products, advising companies across Europe on how to navigate a range of commercial and operational challenges. He brings extensive corporate finance and strategic expertise from seven years at Morgan Stanley, where he was Vice President within the group’s investment banking division.
Valentin Stalf, CEO, says: “Since launching in the UK, we have been overwhelmed by the demand we’ve seen for our fresh approach to banking, with over 1,000 new customers joining us daily since launch. Will’s appointment is a clear demonstration of our commitment to the UK market, and the key role it will play towards our goal of building a bank the world loves to use.”
Will Sorby, UK General Manager, says: “Despite being Europe’s most advanced market for banking products, consumers in the UK remain four times more likely to be aware of mobile-first banks than to use them. There is a clear opportunity for an innovative bank to deliver a better customer experience and I am excited to lead our expansion in the UK as we grow to meet this demand.”
N26 launched in the UK in November 2018. The coming months will see the introduction of further innovative features such as shared Spaces, allowing customers to share their finances in a new way.