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Menora Mivtachim to Improve Customer Service With Lightico Partnership

Lightico, whose digital completion platform supports millions of insurance, automotive, telecom and financial interactions, has announced that Menora Mivtachim has chosen its Digital Completion Cloud to enable the streamlining of its customer experience. Through the platform, Menora Mivtachim can provide rapid customer service and obtain the required documents in claims, redemptions and loan processes in a fast and convenient manner.

“The launch of the new digital process with Lightico allows us to improve customer service and customer experience while simultaneously improving our internal work processes,” said Moshe Morgenstern, deputy CEO of Menora Mivtachim, and director of information systems and technology division. “Menora Mivtachim invests significant resources in new technologies to help improve customer satisfaction and Lightico’s platform joins other services and processes which are tailored to customer needs and continues to position Menora Mivtachim as an innovative company that is leading the market.”

Life insurance claims typically require significant paperwork, documentation and signatures and can take months to process. Menora engaged Lightico in order to not only shorten the overall time to days but also simplify the process for beneficiaries. The mobile-first and digital approach reduces errors and meets beneficiaries where they are – on their mobile devices.

“Menora Mivtachim is a top insurance provider with a stellar reputation for forward-thinking tech investment to improve customer experience and core business processes,” said Zviki Ben Ishay, Lightico’s CEO and co-founder. “We are excited that Lightico’s Digital Completion Cloud is enabling Menora to significantly speed up their customer interactions to not only ease the process for beneficiaries but also improve employee experience and efficiency. Today, we expect every interaction from insurance claims to applying for a loan to be done on a mobile device with a few clicks – anything else is behind the times.”

Lightico’s Digital Completion Cloud is a no-code, mobile-first solution for companies that enables them to quickly and seamlessly complete high-friction interactions with customers that include the onboarding or opening of new financial accounts. Unlike existing siloed solutions offered by legacy eSignature providers, the Digital Completion Cloud unifies eSignature, document collection, identification and verification, payment and more to enable B2C interactions to be completed in a highly convenient and efficient multi-purpose channel.

“Menora is always looking for technology that can improve our processes and provide a better customer and employee experience. Life insurance claims are interactions that require both sensitivity and efficiency in order to provide beneficiaries with the support they need in a timely fashion while ensuring that all of the documentation is handled,” said Yoav Horowitz, deputy CEO and director of the life insurance division. “Previously, there was significant ‘ping-pong’ with beneficiaries to complete the proper documentation, signatures which was frustrating for all involved. With Lightico, we’ve seen massive improvement not only in the overall claim processing time but in significantly reducing friction with beneficiaries making a difficult and emotional interaction easier on them.”


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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