Mastercard announces its summer 2017 Start Path class

At Money20/20 Europe, Mastercard announced the latest wave of startups joining Mastercard Start Path – the company’s global effort to support later-stage fintech and tech companies shaping the future of commerce. New wave of startups to focus on the use of beacon technology, contactless solutions and artificial intelligence to drive payments innovation

Spanning five countries, the newest class is focused on bridging the gap between physical and digital retail through a variety of products and services. Several of the selected startups are harnessing insights from in-store traffic patterns and spending habits to create personalised experiences for customers. Others are helping retailers accept payments through SMS and bill-paying tools for large expenses that historically could not be paid using a card.

“As commerce becomes increasingly connected, fintechs will play a key role in meeting customer demand for smart and seamless experiences,” said Amy Neale, Vice President, Mastercard Start Path. “We’re providing startups who are rethinking this market with the tools, mentoring and introductions they need to grow their businesses faster than they could by themselves.”

The latest wave of Start Path participants include:

  • CardUp manages monthly credit card payments for big ticket items such as rent or insurance, while also accessing credit and earning additional rewards
  • ftcash enables micro-merchants and entrepreneurs to take collateral-free business loans and accept mobile app and messaging-based payments from their customers
  • The ModoPayments platform enables new ways to pay, including the use of loyalty points to buy everyday goods in-store
  • Movvo provides insights on in-store browsing and shopping patterns
  • ToneTag enables contactless payments on any device using soundwaves instead of NFC
  • RecommenderX develops cutting-edge data analytics to offer personalised recommendations for enterprise users.

Applications for the next six-month virtual programme will be accepted until 11:59 p.m. ET on Tuesday, August 1, 2017. The programme is open to startups who are rethinking banking, payments and commerce and have raised a significant seed or Series A round of investment. Interested startups can visit for additional information and to submit an application.

About Mastercard Start Path

Mastercard Start Path is a global effort to support innovative startups developing the next generation of commerce solutions today. Start Path was launched in 2014 with an objective to help startups to grow their businesses faster than they could by themselves. Startups that join the program can benefit from the knowledge of a global network of Mastercard experts, access to Mastercard customers and partners, and the ability to innovate on top of Mastercard solutions. Mastercard customers that join the program as partners get connected to the best and brightest startups and gain access to innovations from across the globe. For more information visit or follow Mastercard Start Path on Twitter at @MAstartpath.


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