Mambu’s global network of partners share their insights and predictions on the forces likely to shape the industry this year.
Software-as-a-service (SaaS) cloud banking platform Mambu publishes its latest report for 2023, accommodating a litany of predictions put forward by its partner network.
In light of the economic downturn, the report more specifically hones in on the seven most influential trends anticipated to take hold of the industry this year.
Partners including AWS, Backbase, Deloitte and Google Cloud have contributed towards these predictions.
They examine the changes the industry must expect and explore how financial players should respond, to ensure they don’t get left behind.
According to its introduction, the report highlights ‘the growth of embedded finance, new forms of digital payments, and the move for competitors to become collaborators’.
Its insights also address the so-called ‘platformisation’ of banking, sustainability and ethical finance alongside the growing role of big tech.
“The financial landscape has been extremely turbulent for some time,” explains Fernando Zandona, Mambu’s chief technology and product officer.
In addition to this ongoing turbulence, the industry has continued to evolve at a rapid speed.
Zandona recognises economic uncertainty, fintech efficiency and the role of banks and big tech companies as contributing factors.
“But no matter what,” he continues, “it is going to be the end customers who decide which players win and continue in the market. These customers will favour those who move fast and innovate.”
As a result, Zandona says that embracing technology will be “one of the top approaches that financial services will need to survive and thrive.”
Predictions and highlights
While the full extent of the report can be found on the platform’s website, here we’ll address its most forefront predictions, which include:
- Big tech in banking
Big tech moving into banking will force banks to drive digital transformation. Customers now have higher expectations for their digital experiences, so traditional banks need to partner with technology providers to offer more competitive banking services.
- Environmental, social and governance (ESG) and ethical impact finance
This shift will not only drive traditional banks towards more inclusive composable financial products and services, but also delivering with sustainability in mind for the benefit of their customers.
- The future of payments
Rather than integrating their products into external platforms, banks should focus on creating their own interfaces and making them more engaging, more relevant, and more interesting in order to increase brand loyalty.
Find Mambu’s full report here.