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Mambu and FT Focus Find Two Thirds of Banks to Lose Market Share Unless They Embrace Digitisation

More than two thirds (67%) of banks think they will lose market share within two years if they fail to digitally transform, according to a new report from cloud banking platform Mambu and The Financial Times Focus (FT Focus).

The ‘Evolve or be extinct’ report was conducted by FT Focus and surveyed over 500 senior banking executives globally to gain insights into their perception of the banking industry, now and in the future.

The results illustrate the urgency for banks to modernise their offering as 58% of respondents predict they will cease to exist completely in the next five to ten years, if they fail to change their business models.

With 74% of respondents predicting that technology giants such as Amazon and Google will hold the largest market share of the banking industry within just five years, the report showcases why now is the time for banks to make significant investments into their digital banking offering.

Two fifths (40%) of respondents said they intend to modernise to a platform-based offering post-pandemic, working with third-party providers to develop plug-and-play banking services run on flexible, independent systems. Modernising to a platform-based structure and investing in data capabilities are key factors that separate digitally advanced companies from the rest of banks.

Elliott Limb, Chief Customer Officer at Mambu, said: “The last 18 months have shown banks just how important it is for them to have a robust and agile digital banking offering. And with 53% of those surveyed admitting they’re at risk of missing digital transformation targets, it’s time the industry took note of the financial ‘evolvers’ that are leading the charge in this space. These are fintechs, challenger banks, and forward-thinking traditional players that are prioritising purpose-driven services and great customer experience.”

But while these forward-thinking players can see the benefits of digital transformation, outdated perceptions of banking are slowing down progress at a time when ESG goals and the customer experience are set to be the key growth drivers of the future.

More than four-fifths (81%) of retail banking leaders strongly agree that replacing outdated mindsets with a progressive social purpose is vital to growth strategy. This was reflected in profit falling down the priority list for banks, with ‘increased revenues’ ranked as only the fifth-biggest benefit of moving to a customer-centric banking model.

According to Limb, the research illustrates how the banking industry is diverging on its approach to digital transformation: “While retail banking has been slow to respond to the rapid changes in consumer behaviour brought about by the pandemic, there’s an emerging cohort of digital ‘evolvers’ that is bucking this trend. What’s more, these forward-thinking players can help digital laggards to level up their transformation efforts, setting a blueprint for the rest of the industry to follow while demonstrating the business case for a customer-centric approach.”

The report highlights the slow progress and challenges banks are facing as they move away from traditional and legacy banking services towards digital.

With nearly a quarter of banking leaders describing their digital strategy as either ‘nascent’ or ‘exploratory’, the findings reflect the need for greater collaboration within the banking community, as well as the opportunities for forward-thinking players that embrace innovation through fintech ecosystems.


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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