Challenger bank Lunar and esports team Astralis partner to offer Lunar users an Astralis branded debit card, and to get closer to the players and the team, get insider tips from the stars and access to exclusive content and news.
Lunar wants to engage even more with the fast-growing esports community and make the banking experience an integrated part of the daily lives of the users. In the Lunar app, the users get access to a unique Astralis Academy and can get coaching, mental training, merchandise and tips and tricks to improve their own game.
6,100 already signed up for the waitlist and are ready to get the new Astralis card and exclusive content from the Astralis team like tutorial videos, discounts on merchandise and “Ask Me Anything” sessions in the app.
Ken Villum Klausen, founder and CEO of Lunar said: “Gaming has become an integral part of everyday life in the younger generations and during covid-19 we have seen an even bigger growth in the number of gamers and fans that interact with esports. But we are still surprised to see so many on the waiting list and we truly believe we have built a unique content engine to engage with our users on another level.
“Both in Scandinavia and globally Astralis is a very strong brand when it comes to building a strong team, healthy culture and fan base and that is the perfect starting point in fusing banking and entertainment unlike anything ever seen before.”
Astralis Group is a publicly listed esports media company who owns and operates three globally leading team brands including all media and commercial rights: Origen (League of Legends), Future FC (FIFA) and Astralis (Counter-Strike: Global Offensive).
“Esports and Astralis appeal to a growing, global audience, and we have experienced a significant surge in both viewers but also dedication from our fans. They want deeper involvement and appreciation,” said Jakob Lund Kristensen, founder and COO of Astralis Group. “We have found a common ground with Lunar to cater to those needs. It really is a completely new way to bridge entertainment and banking and we will give our fans even more relevant content in the future. It is solid proof that we already have a waitlist of more than 6,000 in Denmark alone.”
Lunar is a modern Nordic bank established in 2015 in Denmark and today Lunar has more than 200,000 users in the Nordics, offices in Aarhus, Copenhagen, Stockholm and Oslo and +200 employees.