Klarna, the AI-powered global payments network and shopping assistant, is partnering with Adobe Commerce to enable merchants to easily implement Klarna’s Buy Now Pay Later (BNPL) services and other flexible payment options.
Klarna hopes the partnership with Adobe will enable it to not only increase the number of payment options for consumers but also make buying goods and services from these merchants more attractive, boosting profit margins.
“Our relationship with Adobe Commerce offers thousands of merchants a flexible, seamless, and smooth way to accept payments,” explained Erin Jaeger, head of North America at Klarna. “This enhances the shopping experience for consumers and boosts the operational capacities of merchants.”
The news comes shortly after Adobe Analytics data revealed that consumers continue to embrace BNPL for greater flexibility in managing their budgets. From January to April 2024, $25.9billion of e-commerce spend was driven by BNPL, up 11.8 per cent from the same period last year.
Adobe explained it expects strong growth through the remainder of year, predicting YoY growth between eight and 13 per cent.
“Consumers are embracing the flexibility that Buy Now Pay Later services can provide, with Adobe Analytics data showing over 11 per cent growth this year,” said Jason Knell, Sr. Director, content and commerce partners at Adobe. “Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their consumers and stay competitive in today’s digital economy.”
This expands access to Klarna’s payment solutions to merchants on Adobe Commerce and leverages our combined strengths to deliver value to customers.
In June, Klarna joined forces with Sainsbury’s to offer UK shoppers the option to pay using its BNPL payment methods at the online checkouts for Argos, Habitat and TU.
Later in the month, the global payments network revealed that Klarna Plus, its first-ever subscription service, had surpassed 100,000 subscribers in the US. This milestone highlights the popularity of the brand, especially considering the service only launched earlier this year.
