North America Paytech

InComm Payments Partners with TruHearing To Integrate Hearing Services into Healthcare Benefits

InComm Payments has announced that it has partnered with TruHearing a provider of hearing benefits solutions, to incorporate hearing services into InComm Healthcare’s multi-wallet benefit card.

TruHearing offers the widest selection of best-in-class hearing benefits solutions to meet rapidly changing market dynamics and enable healthcare plans to customise their hearing benefits to best match their strategic objectives. InComm Payments’ unique multi-wallet benefit card allows health plans to offer multiple supplemental benefit and wellness incentive programs to their members on a single card.

According to a recent survey by the American Speech-Language-Hearing Association (ASHA), more than half of adults report having hearing problems, but only 11% of those respondents have sought treatment. Financial limitations, including cost of hearing treatment and lack of insurance or sufficient coverage, were cited as barriers for a combined 44% of those with untreated hearing loss.

Through the partnership, the InComm Healthcare Benefit Card will be incorporated into TruHearing’s proprietary benefit, provider, and customer management platform, Echo, as a payment option for hearing aid products and services.

InComm Healthcare provides healthcare plans with a program through which they can allocate funds towards select key healthcare benefits, such as:

  • OTC products
  • Healthy foods
  • Dental, vision and hearing
  • Home-delivered meals and produce
  • Transportation
  • Internet and utility bill payments
  • In-home care
  • Incentives & Rewards

Health plans have the ability to mix and match several benefits on one configurable card, and also benefit from comprehensive compliance reporting by benefit category, simplifying annual plan management.

Through TruHearing, covered members can access audiological exams from the largest national network of over 7,000 provider locations along with remote care and telehealth services, as well as hearing aids from the six leading hearing aid manufacturers globally, helping members improve their health and quality of life. People who have untreated hearing loss often withdraw from social opportunities, which can lead to isolation, loneliness and depression. Hearing health is also linked to overall health, and people with untreated hearing loss often struggle with balance, leading to falls and increased healthcare costs. Access to hearing benefits encourages treatment that can prevent these risks.

“The addition of TruHearing’s benefits to our network will further enhance the convenience we deliver to health plans and their members through access to multiple in-demand benefits and services on a single card,” said Brian Parlotto, Executive Vice President at InComm Payments.

“We’re excited to further enhance our robust hearing benefits solutions with new alternatives for healthcare plans by joining InComm Healthcare’s network,” said Tommy Macdonald, CEO at TruHearing. “This partnership further strengthens our mission to give individuals with hearing problems access to affordable diagnosis and treatment.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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