Europe Fintech Middle East & Africa

Geidea selects Brilliant Basics as digital partner

 Leading Middle Eastern Fintech company Geidea, have partnered with Brilliant Basics to reposition Geidea’s business offerings and to pivot Geidea’s fintech solutions to Merchants in the region.

Incorporated in 2008, Geidea provides clients with customer centric and best-in-class payment solutions. Geidea’s strategy is to deliver against Kingdom of Saudi Arabia’s vision for a cashless society by 2030. Geidea will enable and empower cashless payment solutions for all merchants in Saudi Arabia.

As a design led innovation studio, incorporated in 2012, Brilliant Basics bring expertise in design-led digital transformation, digital employee experience and customer centric product design. Brilliant Basics are well placed to partner with Geidea to deliver the vision for becoming a leading digital financial services company. Through the partnership, Brilliant Basics will develop Geidea’s positioning and solutions offerings to cater for this market opportunity.

Brilliant Basics will help Geidea put digital at the core of their business, starting with a best in class website, online and offline branding and social media strategy. Looking ahead, the partnership will also explore opportunities to develop multichannel branding, end to end customer journey mapping, digital solutions and mobile app experiences whilst embracing leading edge digital technologies for customer engagements.

Chairman and founder of Geidea Abdullah Faisal Alothman commented on the new partnership, “innovation is at the heart of everything we do. As we look to expand our business directly to merchants and SME’s it is key we are able to provide a seamless end-to-end digital experience for our merchants not only from our payment solutions products but also from every touchpoint on their journey with us”

Anand Verma, CEO and Founder of Brilliant Basics said, “We are delighted to partner with Geidea in supporting their vision to be a world class Fintech organisation. Our experience in the middle eastern market combined with our digital design and marketing technology expertise will allow Geidea to move at speed in achieving a customer-centric ambitions. We are excited about getting selected to be their lead digital studio.”


  • Editorial Director of the The Fintech Times

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