The Sandbox, a decentralised gaming virtual world and subsidiary of Animoca Brands, has partnered with GCEX, a digital prime brokerage that is part of the GCEX Group. Together the organisations are creating an education and client engagement platform within the DubaiVerse. This will be a space in The Sandbox that will house some of Dubai’s major brands and partners.
The partnership provides GCEX with LAND in The Sandbox on which to build and publish immersive experiences for gamers and GCEX’s clients. These include brokers, hedge funds, family offices, and professional traders.
The Sandbox and GCEX will offer an innovative experience to gamers and companies wishing to access the open metaverse. It will educate them on decentralised finance (DeFi) and on GCEX’s digital prime brokerage offering for institutional and professional clients. The collaboration aims to bring to life the history of money through a game set in a magical financial world. GCEX’s clients will also be able to access exclusive content and educational assets.
Joining the greater UAE web3 development scene
Lars Holst, founder and CEO of GCEX, said: “This partnership enables GCEX to enter the web3 space with a gaming experience and engagement platform as part of the DubaiVerse ecosystem. As a financial institution, acquiring LAND to secure and store the assets that will be part of the GCEX experience puts us at the forefront of this innovative new world.”
He added: “We are excited to be part of the developments of The Sandbox and to join other top players in the region, including our regulator, Dubai’s Virtual Asset Regulatory Authority (VARA), as part of the DubaiVerse. This is a great opportunity to bridge the gap between web3 early adopters and GCEX clients. It will result in a community being built around web3 and digital assets.”
Advancing the creator economy through DeFi
“Every day, The Sandbox grows in stature as a global cultural hub that connects diverse communities. We look forward to having GCEX serve as a financial ambassador for the DubaiVerse hub,” said Sebastien Borget, COO and co-founder of The Sandbox. “Decentralised finance is central to the Creator Economy we’re promoting, and engagement with the financial community will strengthen and promote understanding of true digital ownership.”
“I’m happy to have a finance firm like GCEX coming to The Sandbox as part of the initiative we are working on in the region. It is definitely growing as a web3 global hub,” said Bertrand Levy, vice president of The Sandbox.
GCEX Group enables institutional clients to access deep liquidity in digital assets and also offers a range of technology solutions. It has offices in London, Copenhagen, Glasgow, Kuala Lumpur and Dubai and a presence in Hong Kong. The UK’s FCA and the Danish FSA regulate the brokerage. GCEX has been granted a Virtual Asset Service Provider Licence for the MVP phase by VARA. GCEX has secured investment from TGV4 Plus.