FreedomPay, the consumer-centric commerce payments platform, specialising in the hospitality industry, has announced that it has entered into a long-term co-operative partnership with the prestigious Center for Hospitality Research (CHR) at the School of Hotel Administration (SHA), at Cornell University, the world’s hub for teaching, researching, and facilitating connections through the business of hospitality.
As part of this initiative FreedomPay will join an illustrious group of fellow board members with extensive expertise in the hospitality industry sector, on the CHR’s Customer Advisory Board. These include such stalwarts of the industry as Marriott International, Hilton Worldwide, Hyatt and PwC.
This partnership will see a number of multidisciplinary FreedomPay experts take part in various initiatives including speaking opportunities on campus and the co-production of thought leadership research encompassing issues affecting loyalty, the importance of data and the need for a growing prioritisation of technology within the hospitality sector. By affiliating with the CHR, FreedomPay will become an active participant in the research process and together with researchers and other partners around the world will exchange ideas and interact with the faculty at Cornell as well as other sponsors and members.
Chris Kronenthal, President and CTO of FreedomPay who will be spearheading the relationship from FreedomPay’s perspective and joining the Advisory Board said: “It is a great honour and privilege to be joining such an illustrious panel and helping to scope and drive the hospitality industry of the future, whilst also supporting current students and future sector leaders through internships and other initiatives.”
Linda Canina, Director, Cornell Center for Hospitality Research, added: “On behalf of the Center for Hospitality Research, I am pleased to announce our official partnership with FreedomPay. We are enthusiastic about the award-winning value that FreedomPay will contribute to the Center, including their industry expertise in innovative commerce solutions in hospitality. It is an honour to welcome Chris Kronenthal, President and CTO of FreedomPay, to join our Advisory Board in our effort to facilitate impactful and timely hospitality relevant innovations and research.”
Tom Durovsik, Founder and CEO of FreedomPay added: “This is a very exciting opportunity for FreedomPay to be even closer to the heart of cutting-edge thinking within the hospitality sector, a core space for our business. Like everyone in the industry we recognise Cornell SHA’s leading position at the forefront of the industry’s evolution and look forward to a mutually rewarding co-relationship over the coming years and to working together with so many other luminaries and initiates in the sector to achieve positive outcomes for all those involved.”