Europe Event Analysis Fintech

Fintech Week London 2021 Appoints SkyParlour as Official PR Agency For First In-Person Fintech Event

Fintech Week London is the first major event to bring the Fintech community together, in-person, since 2019 and SkyParlour has been appointed as the official PR and media relations partner for the event.

Based in Manchester and London, SkyParlour is a PR agency dedicated to the Fintech industry – having spent over a decade delivering global media and content campaigns for some of the biggest names in the market via its Scale division. SkyParlour has recently broadened its proposition with new division Started, to deliver tailored PR campaigns for the brightest new Fintech start-ups.

Fintech Week London chose SkyParlour for its unique, specialist understanding of the Fintech agenda and for its close working relationship with Fintech media. The partnership will see SkyParlour promoting Fintech Week London, as well as managing all media relations and press office.

Kimberley Waldron, Co-Founder at SkyParlour, says: “It is great to be recognised by Fintech Week London for our knowledge and commitment to the Fintech industry. We are experiencing a significant moment for the industry, with Fintech gaining lots of attention this year even at a government level. Fintech Week London will be a pivotal moment for London and UK Fintech as we come face-to-face again, and we are delighted to be helping drive the excitement around this alongside our clients, partners and industry friends.”

The event, held from Monday 12th to Friday 16th July 2021, will host senior decision-makers representing the most innovative companies in financial services, as they gather in the UK capital to discuss the position of London as a Fintech hub post-Brexit. Topics of discussion will include open-banking, digital identity and the roles that big tech firms and the big banks will play in the future of the UK’s economy.

“Fintech Week London is back with a brand-new team and event format,” The CEO of Fintech Week London, Raf De Kimpe, added. “Our content board is made up of some of the industry’s biggest names, and together we have created a truly thought-provoking and insightful agenda. With that in mind, it is important we have a PR team on board that fully understands Fintech. We are thrilled to be working with the SkyParlour team.

Over the course of the five days, Fintech Week London will welcome over 2,000 executives online and in person, from high-street banks, digital challengers, technology giants and new disruptors. An array of exciting and sought-after speakers and keynotes will be involved, including Ron Kalifa who will discuss the recently published Kalifa Review of UK Fintech.

Following on from this, Angela Yore, Co-Founder at SkyParlour, adds: “We have all missed face-to-face events in Fintech, so it is great to be a part of building the buzz around Fintech Week London. Fintech is an industry that thrives on conversation and we are pleased to be a conduit to get so many strong messages out to the media. Fintech has an ever more important story to tell.”

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  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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